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Postgraduate TAS-MKT-GDI-2023

Graduate Diploma in Marketing

Find your way in the communications industry

Learn the basics of marketing. Explore the fascinating psychology behind consumer behaviour. Understand the value of market research and different advertising channels. Graduate with the knowledge you need to choose a marketing speciality.

Available loans

Australian Higher Education Loan Program (HELP)

Total subjects

8

Price

From

$22,700

Study method

100% Online

Assessments

100% online

Credit available

Yes

Applications Close

  • 25 Jun 23
University of Tasmania logo

Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.

Learn more about UTAS.

Explore UTAS courses.

QS Ranking 2023

17

Times Higher Education Ranking 2023

22

Need help?

Our student advisors are here to guide you with:

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  • Fee and loan information
  • Credit and recognition for prior learning
  • 2023

Degree structure

8

Core subjects

+
0

Major subjects

+
0

Elective subjects

=

Degree

Degree details

What you'll learn

Upon successful completion of this program, students should be able to: 

  1. Evaluate and critique marketing problems and for a range of specialist marketing areas.
  2. Articulate a marketing position to diverse audiences.
  3. Identify and develop innovative solutions to solve complex marketing problems using contemporary marketing approaches.
Entry requirements

Higher education

Semester 1

Successful completion of an Australian Bachelor degree or equivalent (or higher)

Semester 2

Successful completion of an Australian Bachelor degree or equivalent in a cognate area:

  • Cognate disciplines are marketing and management

Applicants applying for Semester 2 with tertiary studies in a non cognate area will not be eligible for Semester 2 entry.

Credit for previous study or work

The University of Tasmania grants credit and recognition of prior learning that may include formal and/or informal prior learning. More information is available here. https://www.utas.edu.au/study/apply/admission-requirements/recognition-of-prior-learning

Description

The Graduate Diploma in Marketing is a 12 month full-time or part-time equivalent program offered by the Tasmanian School of Business and Economics. The program is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each subject.


This program provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this program will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.


Please note: Due to subject availabilities, Semester 2 commencement is only available to students with a cognate background.

Degree structure details

Recommended Study Pattern

For students undertaking full-time study the following study pattern is recommended:


Completion of 8 core subjects from the schedule below: 

  • TAS-BMA506 Foundations of Marketing 
  • TAS-BMA604 Consumer Decision-Making
  • TAS-BMA606 Services Marketing 
  • TAS-BMA610 Digital and Social Media Marketing
  • TAS-BMA611 Market Research and Decision-Making
  • TAS-BMA736 Integrated Marketing Communications 
  • TAS-BMA737 New Product and Service Development 
  • TAS-BMA785 International Marketing

Award Requirements

Satisfactory completion of 8 subjects, as required in the schedule, within 1-3 years from commencement.

Easy apply

You can apply direct through Open Universities Australia.

Once you've checked your eligibility, apply and enrol for this degree following the steps.

1

Select ‘Apply now’

Choose subjects to begin your application. You can choose 1 or 2 subjects to start.

2

Complete your details

Provide your details and select a funding option. You can pay up-front or apply for government funding in your application.

We're here to help answer your questions. Our friendly student advisors provide 7 day support.

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