Graduate Diploma in Marketing

Higher education

These course rules take effect on 1 January 2022. 

Students are admitted to the course in accordance with relevant University Ordinances, policies and procedures and must achieve the minimum entry requirements for the course approved by the Academic Senate. 

The maximum completion time for the course is 3 years.  

To graduate from the Graduate Diploma of Marketing, a student must satisfactorily complete 100 credit points of study comprising:

A minimum of 100 credit points of core units from the list in the Schedule

Students will be permitted to exit the course and graduate with the Graduate Certificate in Marketing exit award where the requirements of the exit award have been met.  

The maximum credit granted will be in accordance with the limits set down in the Student Participation and Attainment Ordinance.

Students enrolled in a previous version of this course prior to 1 January 2022 may transfer to this version of the course with full equivalent credit and complete the course under the course rules listed here.

The University of Tasmania grants credit and recognition of prior learning that may include formal and/or informal prior learning. More information is available here.

The Graduate Diploma in Marketing is a 12 month full-time or part-time equivalent course offered by the Tasmanian School of Business and Economics. The course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit.

This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this course will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.

Please note: Due to unit availabilities, Semester 2 commencement is only available to students with a cognate background.

Recommended Study Pattern

Year 1. 8 subjects in first year including: 

4 core subject 

• TAS-BMA506 Foundations of Marketing 
• TAS-BMA604 Consumer Decision-Making
• TAS-BMA606 Services Marketing 
• TAS-BMA610 Digital and Social Media Marketing

4 core subjects in Mastery 1 block including: 

• TAS-BMA611 Market Research and Decision-Making
• TAS-BMA736 Integrated Marketing Communications 
• TAS-BMA737 New Product and Service Development 
• TAS-BMA785 International Marketing

Award Requirements

Successful completion of 8 subjects as outlined in the schedule of subject offerings, finishing within 1 years

Exit Points

Students will be permitted to exit the course and graduate with the Undergraduate Certificate in Counselling exit award where the requirements of the exit award have been met.