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Consumer Decision-Making

Postgraduate | TAS-BMA604 | 2024

Study method
100% online
Subject may require attendance
Enrol by
14 July 2024
Entry requirements
Part of a degree
14 weeks
Start dates
26 Feb 2024,
22 July 2024

Price from


Upfront cost


HECS-HELP and FEE-HELP available

Consumer Decision-Making

About this subject

  • Upon completion of this subject, the student should be able to: 

    1. Explain consumer decision-making behaviour theories and concepts.
    2. Critically evaluate marketing actions and strategies in relation to consumer decision-making.
    3. Analyse the role of sustainable and non-sustainable consumer behaviour in marketing.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:


  • TAS-BHI-GCE-2024 - Graduate Certificate in Behavioural Insights


  • TAS-SCM-GDI-2024 - Graduate Diploma of Strategic Communication
  • TAS-FIN-MAS-2024 - Master of Finance

Additional requirements

  • Other requirements - Teaching Arrangement: Introductory Lecture: 1-hr, once in a term. Weekly recorded lecture: 1-hr, 13 weeks. Workshop, 3-hrs, 4 times per semester.

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Tasmania logo
University of Tasmania logo
University of Tasmania logo


Master of Finance

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