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Postgraduate | TAS-BMA604 | 2023

Consumer Decision-Making

Study method
100% online
Subject may require attendance
Entry requirements
Part of a degree
14 weeks

Start dates

  • 20 Feb 2023
  • 10 July 2023

FEE-HELP available

About this subject

  • Upon completion of this subject, the student should be able to: 

    1. Explain consumer decision-making behaviour theories and concepts.
    2. Critically evaluate marketing actions and strategies in relation to consumer decision-making.
    3. Analyse the role of sustainable and non-sustainable consumer behaviour in marketing.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:


  • TAS-MMK-MAS-2023 - Master of Marketing Management
  • TAS-BHI-GCE-2023 - Graduate Certificate in Behavioural Insights
  • TAS-MKT-GCE-2023 - Graduate Certificate in Marketing
  • TAS-MKT-GDI-2023 - Graduate Diploma in Marketing


  • TAS-FIN-MAS-2023 - Master of Finance
  • OUA-PSU-GCE-2023 - Postgraduate Single Subjects
  • TAS-SCM-GDI-2023 - Graduate Diploma of Strategic Communication

Prior study

You must either have successfully completed the following subject(s) before starting this subject, or enrol in the following subject(s) to study at the same time or prior to this subject:

Additional requirements

  • Other requirements - Introduction Lecture: 1hr, once in a term. Weekly recorded lecture: 1hr, 13 weeks

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following degrees

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Master of Marketing Management

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Graduate Certificate in Marketing

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Graduate Diploma in Marketing

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Master of Finance

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Postgraduate Single Subjects