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Foundations of Marketing

Postgraduate | TAS-BMA506 | 2024

Explore the marketplace and excel within it. Gain a competitive edge with your knowledge of the customer and their behaviour. Learn to segment, target, and position, considering both products and services. Grasp this essential business function.

Study method
100% online
100% online
Enrol by
14 July 2024
Entry requirements
Part of a degree
14 weeks
Start dates
26 Feb 2024,
22 July 2024

Price from


Upfront cost


HECS-HELP and FEE-HELP available

Foundations of Marketing

About this subject

  • Upon completion of this subject, the student should be able to:

    1. Explain the fundamentals of sustainable marketing and converse in marketing language.
    2. Apply theories to understand, assess, and target particular market segments.
    3. Analyse marketing mixes using fundamental marketing theories.
    4. Communicate outputs from analyses of marketing situations.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:


  • TAS-BSS-GCE-2024 - Graduate Certificate in Business Studies


  • TAS-SCM-GDI-2024 - Graduate Diploma of Strategic Communication

Additional requirements

  • Other requirements - Please follow the instructions given by your Subject Coordinator in MyLO regarding opportunities to attend online workshops or consultation sessions.

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

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