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Postgraduate TAS-BMA506-2021

Foundations of Marketing

From

$2,702 $0

Your upfront cost: $0

International student?

Duration

14 weeks

Study method

100% online

Available loans

  • FEE-HELP

Assessments

100% online

Prior study

Not required

Study terms

  • 22 Feb 2021
  • 12 Jul 2021
UTAS
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.

QS RANKING 2021

19

Times Higher Education Ranking 2021

25

  • 2021

Subject details

What you'll learn

Upon completion of this subject, students should be able to:

  1. Explain the fundamentals of marketing
  2. Discuss and apply the theories upon which the marketplace can be understood, assessed, and targeted
  3. Apply the marketing mix to analyse marketing problems
  4. Analyse and communicate marketing problems and solutions
Topics covered
    • Overview of marketing
    • Analysing the marketing environment
    • Marketing research
    • Services: The intangible product
    • Consumer behaviour
    • Segmentation, targeting and positioning
    • Product and branding decisions
    • Developing new products
    • Pricing concepts for establishing value
    • Supply chain, channel management, and retail
    • Integrated marketing communications, advertising, and public relations
    • Digital marketing
    • Marketing ethics, sustainability, and corporate social responsibility
Entry requirements

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core
  • TAS-MKT-MAS-2021
  • TAS-BSS-GCE-2021
Elective
  • TAS-MMK-MAS-2021
  • TAS-MMK-MAS-2021

Special requirements

No special requirements

Description

Marketing is a business function that goes beyond the mere act of selling or advertising, it encompasses the entire process through which value is created, captured and offered to customers. It is critical that organisations establish and maintain relationships with customers to achieve and sustain a competitive advantage. In order to compete effectively in an increasingly dynamic global market, managers must be cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.

The focus of this subject is to develop your knowledge of what marketing is, how it works and why it is important in a business context. It provides you with a comprehensive description of the key theories and concepts upon which the marketplace can be understood, assessed and targeted. This subject will equip you with the foundational knowledge and skills required to engage in and manage the process through which a firm’s value offerings are marketed to customers.

Assessments

  • Product peeks (x3) (9%)
  • Application (x5) (30%)
  • Case study, Part A (21%)
  • Case study, Part B (40%)
Textbooks

Check the learning management system (LMS) of your university for textbook details.

Check the learning management system (LMS) of your university for textbook details.

Related degrees

Postgraduate TAS-MKT-MAS-2021

Master of Marketing Management Advanced

Postgraduate TAS-BSS-GCE-2021

Graduate Certificate in Business Studies

Postgraduate TAS-MMK-MAS-2021

Master of Marketing Management

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