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Foundations of Marketing

PostgraduateTAS-BMA5062025

Course information for 2025 intake View information for 2024 course intake

Explore the marketplace and excel within it. Gain a competitive edge with your knowledge of the customer and their behaviour. Learn to segment, target, and position, considering both products and services. Grasp this essential business function.

Study method
100% online
Assessments
100% online
Enrol by
16 Feb 2025
Entry requirements
Part of a degree
Duration
14 weeks
Start dates
24 Feb 2025,
View 2024 dates

Price from
$3,128
Upfront cost
$0
Loan available
HECS-HELP and FEE-HELP available

Foundations of Marketing

About this subject

  • Upon completion of this subject, the student should be able to:

    1. Explain the fundamentals of sustainable marketing and converse in marketing language.
    2. Apply theories to understand, assess, and target particular market segments.
    3. Analyse marketing mixes using fundamental marketing theories.
    4. Communicate outputs from analyses of marketing situations.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

  • TAS-BSS-GCE-2025 - Graduate Certificate in Business Studies

Elective

  • TAS-SCM-GDI-2025 - Graduate Diploma of Strategic Communication

Additional requirements

  • Other requirements - Teaching Arrangements: Online activities in MyLO and/or Zoom workshops. Please follow the instructions given by your Subject Coordinator in MyLO regarding opportunities to attend online workshops or consultation sessions.

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

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