Enrolments for 2023 have closed.

View information for 2024 course intake.

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Foundations of Marketing

Postgraduate | TAS-BMA506 | 2023

Course information for 2023 intake

View information for 2024 course intake

Explore the marketplace and excel within it. Gain a competitive edge with your knowledge of the customer and their behaviour. Learn to segment, target, and position, considering both products and services. Grasp this essential business function.

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks

FEE-HELP available

Foundations of Marketing

About this subject

  • Upon completion of this subject, students should be able to:

    1. Explain the fundamentals of sustainable marketing and converse in marketing language.
    2. Apply theories to understand, assess, and target particular market segments.
    3. Analyse marketing mixes using fundamental marketing theories.
    4. Communicate outputs from analyses of marketing situations.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

  • TAS-MMK-MAS-2023 - Master of Marketing Management
  • TAS-BSS-GCE-2023 - Graduate Certificate in Business Studies
  • TAS-MKT-GCE-2023 - Graduate Certificate in Marketing
  • TAS-MKT-GDI-2023 - Graduate Diploma in Marketing

Elective

  • OUA-PSU-GCE-2023 - Postgraduate Single Subjects
  • TAS-SCM-GDI-2023 - Graduate Diploma of Strategic Communication

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Tasmania logo

PostgraduateTAS-MMK-MAS

Master of Marketing Management

University of Tasmania logo
University of Tasmania logo

PostgraduateTAS-MKT-GCE

Graduate Certificate in Marketing

University of Tasmania logo

PostgraduateTAS-MKT-GDI

Graduate Diploma in Marketing

Open Universities Australia - Logo

PostgraduateOUA-PSU-GCE

Postgraduate Single Subjects

University of Tasmania logo

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