Graduate Certificate in Marketing
Explore your interest in the marketing world
This introductory course is designed for those who would like to understand the basics of marketing. Learn about the role marketing plays in business. Use your qualification to take on more marketing tasks at work, or as a pathway into further study.
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Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
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Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
Upon successful completion of this program, students should be able to:
- Evaluate marketing problems and opportunities in diverse contexts.
- Articulate a position to persuade diverse audiences on range of marketing issues.
- Analyse and solve real world marketing problems.
For entry into the Graduate Certificate in Marketing students must meet the following criteria:
- Completion of an undergraduate or postgraduate degree, in any discipline, at Bachelor level or higher in an Australian higher education institution OR
- The equivalent standard in any other institution.
Work and Life
Qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.
The University of Tasmania grants credit and recognition of prior learning that may include formal and/or informal prior learning. More information is available here. https://www.utas.edu.au/study/apply/admission-requirements/recognition-of-prior-learning
The Graduate Certificate in Marketing is a 6 month full-time or part-time equivalent program offered by the Tasmanian School of Business and Economics. The program is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each subject.
This program provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this program will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.
Recommended Study Pattern
For students undertaking full-time study the following study pattern is recommended. If students are undertaking part-time study, we recommend that students complete all first year compulsory subjects prior to completing elective subjects to maximise success.
Completion of 4 core subjects from the schedule below:
- TAS-BMA506 Foundations of Marketing
- TAS-BMA604 Consumer Decision-Making
- TAS-BMA610 Digital and Social Media Marketing
- TAS-BMA708 Marketing Insights into Big Data
Satisfactory completion of 4 subjects, as required in the schedule, within 0.5-2 years from commencement.
You can apply direct through Open Universities Australia.
Once you've checked your eligibility, apply and enrol for this degree following the steps.
Select ‘Apply now’
Choose subjects to begin your application. You can choose 1 or 2 subjects to start.
Complete your details
Provide your details and select a funding option. You can pay up-front or apply for government funding in your application.
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