Graduate Certificate in Marketing
Explore your interest in the marketing world
This introductory course is designed for those who would like to understand the basics of marketing. Learn about the role marketing plays in business. Use your qualification to take on more marketing tasks at work, or as a pathway into further study.
Australian Higher Education Loan Program (HELP)
- 06 Feb 22
- 26 Jun 22
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
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Upon completion of this program, the student should be able to:
- Evaluate marketing problems and opportunities in diverse contexts.
- Articulate a position to persuade diverse audiences on range of marketing issues.
- Analyse and solve real world marketing problems.
To be eligible for an offer, applicants must have:
- A completed undergraduate or postgraduate degree, in any discipline, at Bachelor level of higher (or equivalent#); or
- Qualifications, relevant work experience or other special circumstances, as approved by the Executive Dean or delegated authority.
The University of Tasmania grants credit and recognition of prior learning that may include formal and/or informal prior learning. More information is available here.
The Graduate Certificate in Marketing is a 6 month full-time or part-time equivalent course offered by the Tasmanian School of Business and Economics. The course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit.
This course provides an introduction to Marketing principles for students who are new to the discipline, or who only have limited experience in Marketing. Successful completion of this course will give students a solid foundation in Marketing fundamentals, and can be built on through further studies to achieve the level of competency required to become a Marketing professional.
Recommended Study Pattern
For students undertaking full-time study the following study pattern is recommended. If students are undertaking part-time study, we recommend that students complete all first year compulsory subjects prior to completing elective subjects to maximise success.
Year 1. 4 subjects in first year including:
- 4 core subjects
- TAS-BMA506 Foundations of Marketing
- TAS-BMA604 Consumer Decision-Making
- TAS-BMA606 Services Marketing
- TAS-BMA610 Digital and Social Media Marketing
Satisfactory completion of 4 subjects within 0.5-2 years, as required in the schedule to be eligible for this award.
Students will be permitted to exit the course and graduate with the Graduate Certificate in Marketing exit award where the requirements of the exit award have been met.
You can apply direct through Open Universities Australia.
Once you've checked your eligibility, apply and enrol for this degree following the steps. This degree also allows you to get started with Open access.
Select “See subjects”
Choose subjects to begin your application. You can choose 1 or 2 subjects to start.
Choose how you want to start
You can apply for the full degree or if you want to start with Open access, enrol into the subjects using the “Single subjects” option.
You can apply for the degree later and the subjects may be credited towards the degree.
Complete your details
Provide your details and select a funding option. You can pay up-front or apply for government funding in your application.
We're here to help answer your questions. Our friendly student advisors provide 7 day support.
This degree offers Open access entry, exclusive to Open Universities Australia.
There’s more than one way to get a degree. Open access allows you to start with single subjects as a way into eligible degrees, regardless of your study history.
Enrol into and complete the required Open access subjects to earn entry in this degree. Most subjects have no entry requirements, are fully government funded (if you’re eligible) and may be credited when you start the degree.
The best part? You can enrol and get started with single subjects now.