Economics of Business Strategy

• • Key Concepts in Economics and Business Strategy
  • Interpreting and Analysing Data
  • Models of Economics
  • Monitoring Market Changes
  • Sustainable Economics
  • Firm-level Models and Strategic Behaviour

No eligibility requirements

Special requirements

No special requirements

The aim of this subject is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A brief introduction to game theory is presented, which allows the rigorous analysis of the strategic interaction between businesses in imperfect markets. Students will apply economic principles to study strategic pricing, horizontal and vertical mergers, strategic entry deterrence, tying and bundling, advertising and innovation. Upon completion of the subject, students will have gained the tools and knowledge to analyse and evaluate contemporary business strategies.

• Final Exam (30%)
• Workshop Activities x9 (10%)
• Case Studies (30%)
• Assignment (30%)

Current study term: 21 Feb 21 to 30 May 21)