Economics of Business Strategy
Enrolments for this year have closed. Keep exploring subjects.
Subjects may require attendance
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
QS RANKING 2021
Times Higher Education Ranking 2021
Upon completion of this subject, the student should be able to:
- Define and interpret key concepts in business strategy
- Identify and apply appropriate economic concepts and theories to the analysis of business strategy
- Use economic models to analyse business strategies and effectively communicate conclusions supported by evidence
- Key Concepts in Economics and Business Strategy
- Interpreting and Analysing Data
- Models of Economics
- Monitoring Market Changes
- Sustainable Economics
- Firm-level Models and Strategic Behaviour
No eligibility requirements
No special requirements
The aim of this subject is to introduce students to the economic theory of business strategy and its implications for modern markets. The foundation theories of monopoly and perfect competition are reviewed, and their implications for markets are analysed. A brief introduction to game theory is presented, which allows the rigorous analysis of the strategic interaction between businesses in imperfect markets. Students will apply economic principles to study strategic pricing, horizontal and vertical mergers, strategic entry deterrence, tying and bundling, advertising and innovation. Upon completion of the subject, students will have gained the tools and knowledge to analyse and evaluate contemporary business strategies.
- Final Exam (30%)
- Workshop Activities x9 (10%)
- Case Studies (30%)
- Assignment (30%)