Enrolments for 2023 have closed.

View information for 2024 course intake.

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Digital and Social Media Marketing

Postgraduate | TAS-BMA610 | 2023

Course information for 2023 intake

View information for 2024 course intake
Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks

FEE-HELP available

Digital and Social Media Marketing

About this subject

  • Upon completion of this subject, the student should be able to:

    1. Explain the key concepts and evaluate the methods of contemporary digital and direct marketing as applied to both B2B and B2C contexts
    2. Demonstrate cognitive knowledge of the skills required in identifying, analysing, assessing and implementing digital business and market opportunities.
    3. Design and evaluate a E-business and marketing plan for innovative and revolutionary digital business models.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

  • TAS-MMK-MAS-2023 - Master of Marketing Management
  • TAS-MKT-GCE-2023 - Graduate Certificate in Marketing
  • TAS-MKT-GDI-2023 - Graduate Diploma in Marketing

Elective

  • TAS-FIN-MAS-2023 - Master of Finance
  • TAS-SCM-GDI-2023 - Graduate Diploma of Strategic Communication

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Tasmania logo

PostgraduateTAS-MMK-MAS

Master of Marketing Management

University of Tasmania logo

PostgraduateTAS-MKT-GCE

Graduate Certificate in Marketing

University of Tasmania logo

PostgraduateTAS-MKT-GDI

Graduate Diploma in Marketing

University of Tasmania logo

PostgraduateTAS-FIN-MAS

Master of Finance

University of Tasmania logo

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