Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
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QS Ranking 2022
17
Times Higher Education Ranking 2022
13
Need help?
Our student advisors are here to guide you with:
- Enrolling and eligibility
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Subject details
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- Introduction to marketing: both profit and non-profit
- How to write a marketing plan/ Planning, implementation and control
- Environmental analysis
- Market research
- Buyer behaviour
- Segmentation, targeting and positioning
- Products and services
- Promotion
- Price
- Place
- e-marketing
- International marketing
- Revision of unit content
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
- MON-MAR11 (Not currently available)
- SWI-MAR110 (Not currently available)
Additional requirements
- Equipment requirements - Audio/Visual equipment
Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.
- Assignment 1 — Written Assignment (40%)
- Assignment 2 — Written Assignment (40%)
- Quiz — Online quizzes (20%)
