Introduction to Marketing
Immerse yourself in the marketer's world by analysing industry data and poring over academic research.
Highlight segments of people in the market then tailor messaging to reach them. Compose marketing plans. Browse the growing e-marketing sector.
Your upfront cost: $0
- 26 May 2019
- 25 Aug 2019
With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.
At the completion of this subject students will be able to:
- research and analyse academic and industry data to evaluate business or brand marketing problems
- create original solutions for marketing problems by generating tailored marketing mixes for identified market segments
- generate detailed and persuasive written reports to effectively communicate analysis and solutions
- explain the importance of ethical and sustainable business practice and the necessity of corporate social responsibility.
- Introduction to marketing: both profit and non-profit
- How to write a marketing plan/ Planning, implementation and control
- Environmental analysis
- Market research
- Buyer behaviour
- Segmentation, targeting and positioning
- Products and services
- International marketing
- Revision of unit content
- Audio/Video conferencing
- Chat Rooms
- Discussion forum/Discussion Board
- Online Quizzes/Tests
- Online assignment submission
- Podcasting/Lecture capture
- Standard Media
- Web links
- Online Assessment
You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
- EquipmentDetails - Audio/Visual equipment
Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.
- Assignment 1 — Written Assignment (40%)
- Assignment 2 — Written Assignment (40%)
- Quiz — Online quizzes (20%)
Click on the titles of the listed books below to find out more:
Textbook information is pending.
Bachelor of Business
- Business Introductory Core Subjects
- Major in Human Resource Management
- Major in Management
- Major in Contemporary Marketing