Undergraduate GRF-MKT103-2018

Introduction to Marketing

Immerse yourself in the marketer's world by analysing industry data and poring over academic research.

Highlight segments of people in the market then tailor messaging to reach them. Compose marketing plans. Browse the growing e-marketing sector.

Duration

13 weeks

Student rating

3.93

Study method

100% online

Available loans

FEE-HELP
HECS-HELP

Assessments

100% online

Prior study

Not required

Study terms

26 Aug 2019

With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.

University ranking

Subject details

What you'll learn

At the completion of this subject students will be able to:

research and analyse academic and industry data to evaluate business or brand marketing problems
create original solutions for marketing problems by generating tailored marketing mixes for identified market segments
generate detailed and persuasive written reports to effectively communicate analysis and solutions
explain the importance of ethical and sustainable business practice and the necessity of corporate social responsibility.

Topics covered

- Introduction to marketing: both profit and non-profit
- How to write a marketing plan/ Planning, implementation and control
- Environmental analysis
- Market research
- Buyer behaviour
- Segmentation, targeting and positioning
- Products and services
- Promotion
- Price
- Place
- e-marketing
- International marketing
- Revision of unit content
Study resources
- Instructional methods
  - Audio/Video conferencing
  - Chat Rooms
  - Discussion forum/Discussion Board
  - Online Quizzes/Tests
  - Online assignment submission
  - Podcasting/Lecture capture
  - Standard Media
  - Web links
- Online materials
  - Online Assessment

Entry requirements

Equivalent subjects

You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

MON-MAR11

Special requirements

EquipmentDetails - Audio/Visual equipment

Description

Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.

Assessments

Assignment 1 — Written Assignment (40%)
Assignment 2 — Written Assignment (40%)
Quiz — Online quizzes (20%)

Textbooks

Current study term (25 Aug 19 to 24 Nov 19)

Click on the titles of the listed books below to find out more:

Marketing, 4th ed.

Greg Elliott et al

Required

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