Introduction to Marketing
Immerse yourself in the marketer's world by analysing industry data and poring over academic research.
Highlight segments of people in the market then tailor messaging to reach them. Compose marketing plans. Browse the growing e-marketing sector.
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Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
At the completion of this subject students will be able to:
- research and analyse academic and industry data to evaluate business or brand marketing problems
- create original solutions for marketing problems by generating tailored marketing mixes for identified market segments
- generate detailed and persuasive written reports to effectively communicate analysis and solutions
- explain the importance of ethical and sustainable business practice and the necessity of corporate social responsibility.
- Introduction to marketing: both profit and non-profit
- How to write a marketing plan/ Planning, implementation and control
- Environmental analysis
- Market research
- Buyer behaviour
- Segmentation, targeting and positioning
- Products and services
- International marketing
- Revision of unit content
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
- MON-MAR11 (Not currently available)
- SWI-MAR110 (Not currently available)
- Equipment requirements - Audio/Visual equipment
Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.
- Assignment 1 — Written Assignment (40%)
- Assignment 2 — Written Assignment (40%)
- Quiz — Online quizzes (20%)