Subject details

At the completion of this subject students will be able to:

  1. research and analyse academic and industry data to evaluate business or brand marketing problems
  2. create original solutions for marketing problems by generating tailored marketing mixes for identified market segments
  3. generate detailed and persuasive written reports to effectively communicate analysis and solutions
  4. explain the importance of ethical and sustainable business practice and the necessity of corporate social responsibility.
    • Introduction to marketing: both profit and non-profit
    • How to write a marketing plan/ Planning, implementation and control
    • Environmental analysis
    • Market research
    • Buyer behaviour
    • Segmentation, targeting and positioning
    • Products and services
    • Promotion
    • Price
    • Place
    • e-marketing
    • International marketing
    • Revision of unit content

  • Study resources

    • Instructional methods

      • Audio/Video conferencing
      • Chat Rooms
      • Discussion forum/Discussion Board
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Lecture capture
      • Standard Media
      • Web links

    • Online materials

      • Online Assessment

Equivalent subjects

You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • MON-MAR11

Special requirements

  • EquipmentDetails - Audio/Visual equipment

Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.

  • Assignment 1 — Written Assignment (40%)
  • Assignment 2 — Written Assignment (40%)
  • Quiz — Online quizzes (20%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.

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