Duration
13 weeks
Study method
100% online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Study terms
- 31 Aug 2020
With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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Subject details
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- Introduction to marketing: both profit and non-profit
- How to write a marketing plan/ Planning, implementation and control
- Environmental analysis
- Market research
- Buyer behaviour
- Segmentation, targeting and positioning
- Products and services
- Promotion
- Price
- Place
- e-marketing
- International marketing
- Revision of unit content
Equivalent subjects
You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
- MON-MAR11
- SWI-MAR110
Special requirements
- EquipmentDetails - Audio/Visual equipment
Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.
- Assignment 1 — Written Assignment (40%)
- Assignment 2 — Written Assignment (40%)
- Quiz — Online quizzes (20%)
Marketing 4th Ed.
Elliott, G., Rundle-Thiele, S., & Waller, D.
ISBN 9780730344711
Recommended Only
Related degrees
Undergraduate GRF-BUS-DEG-2020
Bachelor of Business
- Business Introductory Core Subjects
- Major in Human Resource Management
- Major in Management
- Major in Contemporary Marketing
