Introduction to Marketing

• • Introduction to marketing: both profit and non-profit
  • How to write a marketing plan/ Planning, implementation and control
  • Environmental analysis
  • Market research
  • Buyer behaviour
  • Segmentation, targeting and positioning
  • Products and services
  • Promotion
  • Price
  • Place
  • e-marketing
  • International marketing
  • Revision of unit content

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

• MON-MAR11 (Not currently available)
• SWI-MAR110 (Not currently available)

Additional requirements

• Equipment requirements - Audio/Visual equipment

Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.

Commonwealth Supported Students who intend to complete a Griffith University Subject as Cross-Institutional Study in a degree from their home institution need to complete a Cross-Institutional Study application form, to ensure the correct fee is charged.

• Assignment 1 — Written Assignment (40%)
• Assignment 2 — Written Assignment (40%)
• Quiz — Online quizzes (20%)

Current study term: 29 Aug 21 to 28 Nov 21

Next study term: 27 Feb 22 to 29 May 22