Undergraduate GRF-MKT103-2022
Introduction to Marketing
Immerse yourself in the marketer's world by analysing industry data and poring over academic research.
Highlight segments of people in the market then tailor messaging to reach them. Compose marketing plans. Browse the growing e-marketing sector.
$1,828 $2,078
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 29 Aug 2022
QS RANKING 2022
17
Times Higher Education Ranking 2022
13
Subject details
At the completion of this subject students will be able to:
- research and analyse academic and industry data to evaluate business or brand marketing problems
- create original solutions for marketing problems by generating tailored marketing mixes for identified market segments
- generate detailed and persuasive written reports to effectively communicate analysis and solutions
- explain the importance of ethical and sustainable business practice and the necessity of corporate social responsibility.
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- Introduction to marketing: both profit and non-profit
- How to write a marketing plan/ Planning, implementation and control
- Environmental analysis
- Market research
- Buyer behaviour
- Segmentation, targeting and positioning
- Products and services
- Promotion
- Price
- Place
- e-marketing
- International marketing
- Revision of unit content
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
- MON-MAR11 (Not currently available)
- SWI-MAR110 (Not currently available)
Additional requirements
- Equipment requirements - Audio/Visual equipment
Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.
- Assignment 1 — Written Assignment (40%)
- Assignment 2 — Written Assignment (40%)
- Quiz — Online quizzes (20%)
Current study term: 29 May 22 to 28 Aug 22
Check the learning management system (LMS) of your university for textbook details.
Next study term: 28 Aug 22 to 27 Nov 22
Check the learning management system (LMS) of your university for textbook details.
Related degrees
Undergraduate GRF-BUS-DEG-2022
Bachelor of Business
- Major in Marketing
- Major in Human Resource Management
- Major in Management
- Innovation and Entrepreneurship