Introduction to Marketing

• Topics

  • Introduction to marketing: both profit and non-profit
  • How to write a marketing plan/ Planning, implementation and control
  • Environmental analysis
  • Market research
  • Buyer behaviour
  • Segmentation, targeting and positioning
  • Products and services
  • Promotion
  • Price
  • Place
  • e-marketing
  • International marketing
  • Revision of unit content

• Study resources

  • Instructional Methods

    • Audio/Video conferencing
    • Chat Rooms
    • Disscusion forum/Discussion Board
    • Online Quizzes/Tests
    • Online assignment submission
    • Podcasting/Leacture capture
    • Standard Media
    • Web links

  • Online Materials

    • Online Assessment

Entry Requirements

Equivalent Subjects

You cannot enrol in this unit if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

• MON-MAR11

Special requirements

• EquipmentDetails - Audio/Visual equipment

Marketing is everywhere, every day and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this subject is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this subject.

• Assignment 1 — Written Assignment (40%)
• Assignment 2 — Written Assignment (40%)
• Quiz — Online quizzes (20%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.