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Innovative Branding

Undergraduate | SWI-MKT30017 | 2023

Understand how branding zeros in on an audience. Highlight the importance of innovation and clever design in reaching those targets. Study brand positioning and value propositions. Begin to explore what it takes to maintain and manage a brand.

Study method
100% online
Assessments
100% online
Entry requirements
Prior study needed
Duration
13 weeks

HECS-HELP and FEE-HELP available

Innovative Branding

About this subject

  • Students who successfully complete this subject will be able to:

    1. Apply branding principles, including elements, design and innovation, for the management of brands in a dynamic competitive environment.

    2. Analyse and evaluate brand decisions, brand positioning, and value propositions in relation to customer groups being targeted by the organisation.

    3. Apply information from a marketing brief and conduct research to develop branding elements to deliver outcomes.

    4. Ethically apply the branding principles and elements in a variety of contexts.

    5. Communicate professionally and function effectively as an individual or as an effective member of a team.

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

one of

  • SWI-MKT20025 (Not currently available)

  • SWI-MAR210 (Not currently available)

and one of

  • SWI-MKT10007 (Not currently available)

  • GRF-MKT103-Introduction to Marketing (no longer available)

  • MON-MAR11 (Not currently available)

  • SWI-MAR110 (Not currently available)

Others

Students must have completed 162.5 Credit Points (13 x subjects) in addition to MKT10007 (or AVA10004) and MKT20025.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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