International Marketing
UndergraduateLTU-MKT3IMK2023
Course information for 2023 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 12 weeks
- Loan available
- HECS-HELP and FEE-HELP available
International Marketing
About this subject
- Assess the nature and imperatives of international marketing.
- Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing.
- Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts.
- Recommend appropriate strategic direction that exploits both identified international marketing opportunities and the capabilities of organisations.
- Recommend coherent international marketing program for an Australian company to achieve its desired international strategic direction.
- • International similarities and differences with marketing functions with regards to the economic, political, cultural, technological and social aspects of the global environment.
- • Types of Market entry such as export, licensing, franchising, joint venture and foreign direct investment for global markets.
- • Brand localisation for international markets.
- • Cultural restrictions between home and host countries.
- • Develop international strategies and marketing plans.
In this subject you will focus on the nature of the international marketplace and the elements that enhance or restrain international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, the marketing mix applied to international markets, analysis and research of foreign environments and the implementation of marketing programs across and within different nations.
- Reflective Essay (1000 words per student) (20%)
- Group Assignment (Total 1500 words - Group of 2-3) (30%)
- Case Study (2000 words) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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- 15
Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
UndergraduateLAT-ART-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG
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