Fundamentals of Marketing
UndergraduateLTU-MKT1MDP2023
Course information for 2023 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 12 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Fundamentals of Marketing
About this subject
- Describe how the philosophy of marketing and the business environment impacts on the application of key marketing theories.
- Critically analyse key marketing principles for a given market situation in individual and group tasks.
- Individually and in teams, integrate and apply marketing theories to develop recommendations for different market situations.
- Present an argument (orally or in writing) that is suitable for a set marketing audience, addressing the digital business environment supported by research and marketing theory.
- Marketing strategy and planning.
- The marketing environment.
- Buyer behaviour.
- Segmentation, targeting and planning.
- Products and services.
- The marketing mix.
In this subject, students will study marketing principles and practice. A key focus of this subject will be the development of digital communication, presentation skills and discipline knowledge that are integral to the marketing profession and for success in business. Through the integration of these skills within the subject, you will develop transferable skills that will be used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs in the digital era. This subject provides a sound foundation for further marketing, whether as single subjects or within a marketing major.
- During semester tests (equivalent 1000 words). (20%)
- Group written assignment (equivalent 1000 words per student). (30%)
- Individual written assignment (equivalent 1500 words). (40%)
- Group presentation, students marked individually (equivalent 500 words). (10%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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- 15
Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
UndergraduateLAT-ART-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG
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