$1,892 $0
Your upfront cost: $0
Duration
12 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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QS Ranking 2023
20
Times Higher Education Ranking 2023
16
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Subject details
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- Marketing strategy and planning.
- The marketing environment.
- Buyer behaviour.
- Segmentation, targeting and planning.
- Products and services.
- The marketing mix.
No eligibility requirements
Additional requirements
No additional requirements
In this subject, students will study marketing principles and practice. A key focus of this subject will be the development of digital communication, presentation skills and discipline knowledge that are integral to the marketing profession and for success in business. Through the integration of these skills within the subject, you will develop transferable skills that will be used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the Marketing Mix, and the implementation and control of marketing programs in the digital era. This subject provides a sound foundation for further marketing, whether as single subjects or within a marketing major.
- During semester tests (equivalent 1000 words). (20%)
- Group written assignment (equivalent 1000 words per student). (30%)
- Individual written assignment (equivalent 1500 words). (40%)
- Group presentation, students marked individually (equivalent 500 words). (10%)
For textbook details check your university's handbook, website or learning management system (LMS).