Generative Artificial Intelligence for Business
UndergraduateLTU-BUS10042027
Course information for 2027 intake
Generative AI can be built and evaluated against real business challenges. Learn what AI can do. Test it hands-on. Weigh its ethical, regulatory and social risks.
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 4 July 2027
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 12 weeks
- Start dates
- 12 July 2027
- Price from
- $2,253
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Generative Artificial Intelligence for Business
About this subject
On successful completion you will be able to:
- Describe the role and contribution of Generative AI in contemporary business contexts.
- Identify and explain the technical capabilities of Generative AI in business and industry applications.
- Recognise and discuss key risks, ethical considerations, regulatory issues, and principles of responsible AI use in business.
- Use basic Generative AI tools to develop and assess solutions to common business problems.
- Introduction to Generative AI in Business
- Fundamentals of prompting for business outcomes
- Deep dive into business prompting
- Generative AI landscape
- Conversational AI fundamentals
- Generative AI chatbots fundamentals and building
- Advanced Generative AI chatbot systems
- Agentic AI
- Generative AI security
- Strategic AI model selection for business value
- Generative AI-driven application development and rapid prototyping
- Responsible AI and Generative AI driven business transformation
Generative Artificial Intelligence (AI) is reshaping the foundations of business and commerce. In this subject, you will explore the technical capabilities and practical applications of Generative AI and other forms of AI within business and industry contexts. You will develop a critical understanding of the ethical, regulatory, and societal implications of AI, including the risks associated with its use. Through workshops, case studies, and hands-on activities, you will build and evaluate Generative AI solutions to address business challenges, with a strong focus on ethical, responsible, and informed practice.
- Presentation (equivalent to 1000 words) (20%)
- Reflection (equivalent to 1500 words) (40%)
- Critical review and report (equivalent to 1500 words) (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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Once you’ve completed this subject it can be credited towards one of the following courses
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