Social Media for Global Communications
Your upfront cost: $0
- 06 Mar 2023
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
Learn more about Griffith.
QS Ranking 2022
Times Higher Education Ranking 2022
Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
- Identify how the social media landscape has changed professional practice across varying disciplines of communication.
- Apply your understanding of professional social media use through analysis of case examples and the application of stakeholder theory.
- Identify the key inclusions of a social media strategy to balance risk and opportunity both nationally and internationally.
- Develop a professional social media strategy proposal that considers risk mitigation strategies.
- Identify legal and ethical risks with social media use and effectively implement a strategy to mitigate them.
- The social media landscape and risk
- Stakeholder theory and its application in professional social media use
- Risk management in social media
- Understanding our audience through social media strategy
- Managing risk with strategy
- Reputation management
- The role of social media in crisis events
- Privacy in social media
- See you in court
- Private verses professional use of social media
- Business corporate and consumer law impacts
- Copyright and social media
No eligibility requirements
- Other requirements - This course will include weekly workshops that will be scheduled closer to the time of study. Attendance is not mandatory, and recordings will be provided for anyone who cannot attend.
Social media literacy has become essential to the work of most professions but particularly for professional communicators in both strategic communications and media. This course covers the theory and practice of social media usage to take advantage of the opportunities of social media while navigating the risks that come with communicating on a global scale. Students learn the practices of ethical social media use and how to identify and manage the potential legal hazards. Through case studies the students will understand how organisational risks can lead to audience outrage, brand damage, litigation, and crises. Stakeholder theory and risk analysis tools will be used to teach how to anticipate, identify, address and balance opportunities and risks through social media strategy. Students learn to distinguish between personal and professional social media use and to work within their organisations' social media policies when engaging online.
- Quiz (10%%)
- Case Study of successful professional Social Media use (40%%)
- Practical social media strategy proposal and referenced rationale (50%%)
For textbook details check your university's handbook, website or learning management system (LMS).