Undergraduate GRF-MKT236-2018

Retail Marketing

Expose yourself to retail marketing theory.

Investigate the changing state of the retail supply chain. Get a sense of the legal, social and economic factors that impact the retail sector. Ask how retail marketing practices can be improved.

Duration

13 weeks

Study method

100% online

Available loans

FEE-HELP
HECS-HELP

Assessments

Subjects may require attendance

Prior study

Not required

Study terms

02 Mar 2020

With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.

QS RANKING 2020

Times Higher Education Ranking 2020

Subject details

What you'll learn

At the completion of this subject students will be able to:

demonstrate understanding of the complexities of retail environments
demonstrate knowledge of concepts and practices underlying sustainable retailing
understand strategies for improving retail marketing across a range of organisations.

Topics covered

- Introduction to retail marketing
- Retail corporate branding
- Retail Merchandise Selection and Management
- Retail store design
- Retail location
- Retail promotion
- Retail selling and customer service
- Retail marketing - Further Applications
- Strategy, operations and innovation
- Sustainable retail marketing
Study resources
- Instructional methods
  - Audio/Video conferencing
  - Chat Rooms
  - Discussion forum/Discussion Board
  - Embedded Multimedia
  - Online Quizzes/Tests
  - Online assignment submission
  - Podcasting/Lecture capture
  - Standard Media
  - Web links

Entry requirements

Others

Note: Level 2 subjects normally assume an introductory level of prior knowledge in this area, e.g. from studying related Level 1 subjects or other relevant experience.

Special requirements

No special requirements

Description

This subject examines retail marketing in the context of the dynamic changes occurring in all parts of the supply chain (distribution), and in the broader social, politico-legal and economic environment. Retail marketing theory emphasises attracting customers to a diversity of retail outlets and forms, and the elements of the retail mix which particularly facilitate informed consumer choice.

The subject provides a strong foundation in specific aspects of retail marketing including achieving customer loyalty, visual merchandising and other aspects of store design, price promotions, and merchandise assortment.

Assessments

Online Quiz (20%)
Group Assessment Task (40%)
Invigilated Exam (40%)

Textbooks

Current study term (01 Mar 20 to 31 May 20)

Retail Marketing Management: Principles and Practice

Goworek, H. and McGoldrick, P.

ISBN 9780273758785

Required

Related degrees

undergraduate GRF-BUS-DEG-2018

Bachelor of Business

5 available majors

Business Introductory Core Subjects
Major in Human Resource Management
Major in Management
Major in Contemporary Marketing
Major in International Hotel Management (Last year of offer 2018)