Retail Marketing
UndergraduateGRF-MKT2362025
Expose yourself to retail marketing theory.
Investigate the changing state of the retail supply chain. Get a sense of the legal, social and economic factors that impact the retail sector. Ask how retail marketing practices can be improved.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
- Start dates
- 3 Mar 2025
- Loan available
- HECS-HELP and FEE-HELP available
Retail Marketing
About this subject
At the completion of this subject students will be able to:
- Discuss the relative complexities of retail environments in which contemporary retail marketers operate.
- Critically discuss the concepts and practices underlying sustainable retailing.
- Outline retail marketing strategies.
- Develop and propose strategies to improve retail marketing in a range of organisations.
- Introduction to Retail Marketing
- Retail Marketing Strategies
- Retail Consumer Behaviour and Segmentation
- Retail Product and Brand Management
- Retail Buying and Merchandising
- Store Design and Layout
- Retail Location
- Retail Pricing
- Retail Customer Service
- Multi-Channel Retailing
- Retail Promotion and Integrated Marketing Communication Strategies
- Franchising
- Shopping Centre Formats
- Ethics and Legislation in Retailing
- International Retail Marketing and Emerging Markets
- Course Review
Retail marketing is an exciting area of contemporary business. This course emphasizes attracting customers to a diversity of retail forms, and the elements which facilitate informed consumer choice. It is critical for all businesses (including manufacturers and wholesalers) to understand and utilise retail marketing theory to sustain retail brands. Through this approach you will develop strong foundations in specific aspects of retail marketing such as creating customer loyalty through visual merchandising, store design, price promotions, and merchandise assortment. You apply retail marketing theory to relevant and practical retail issues with these experiences providing you with a skill set essential to your business career.
Students should not enrol in this subject if they have previously completed 2036MKT Retail Marketing at Griffith University.
- Group Report- Retail Marketing Strategies (50%)
- Individual Report-Retail contexts and strategies (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- QS World University Ranking 2025, within Australia:
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- 21
Entry requirements
Others
Note: Level 2 subjects normally assume an introductory level of prior knowledge in this area, e.g. from studying related Level 1 subjects or other relevant experience.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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