Undergraduate GRF-CMM251-2023
Public Writing
Refresh your approach to persuasive writing. Look back at the history of writing material for public settings. Question the form’s ethical considerations. Funnel this knowledge into a future role in public relations, creative industries or government.
$1,892 $2,142
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 06 Mar 2023
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17
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13
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Subject details
At the completion of this subject you should have:
- an enhanced understanding of the history of public writing
- a practical grasp of different forms of writing for the public in the communications fields
- ability to recognise relevant communication theories
- ability to understand the ethical dimensions of socially responsible writing that fits into corporate governance best practice
- the ability to identify and understand strategies that package the different forms of professional writing into campaigns and communications plans
- the ability to identify the impact of public writing on the public good, on particular stakeholders and on democracy and citizenship
- have a demonstrated understanding of the theoretical and practical concepts and skills students have gained over their degree.
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- Definition of public writing
- History of public writing and key messages
- Professional writing in detail
- Theory and public writing
- Types of public writing
- Packaging public writing
- Preparing and researching public writing
- Where does public writing go
- Public writing case studies
Others
Completion of at least one first year subject in Business Communication, Creative Writing, Journalism or Public Relations.
Additional requirements
- Other requirements -
- Additional materials
Public Writing offers a broad understanding of the techniques, modes and impacts of persuasive writing within contemporary communications industries, and introduces students to relevant conceptual and ethical issues. As part of a program of study for students of Public Relations, Writing or Communications, this unit contributes to a professional qualification for those who may wish to work in professional communications, creative industries and/or PR.
- 2nd piece of Public Writing (40%)
- 1st piece of Public Writing (30%)
- Short Reflections (30%)
For textbook details check your university's handbook, website or learning management system (LMS).