Subject details

At the completion of this subject you should have:

  1. an enhanced understanding of the history of public writing
  2. a practical grasp of different forms of writing for the public in the communications fields
  3. ability to recognise relevant communication theories
  4. ability to understand the ethical dimensions of socially responsible writing that fits into corporate governance best practice
  5. the ability to identify and understand strategies that package the different forms of professional writing into campaigns and communications plans
  6. the ability to identify the impact of public writing on the public good, on particular stakeholders and on democracy and citizenship
  7. have a demonstrated understanding of the theoretical and practical concepts and skills students have gained over their degree.
  • Topics
    • Definition of public writing
    • History of public writing and key messages
    • Professional writing in detail
    • Theory and public writing
    • Types of public writing
    • Packaging public writing
    • Preparing and researching public writing
    • Where does public writing go
    • Public writing case studies
  • Study resources
    • Instructional Methods
      • Disscusion forum/Discussion Board
      • Online assignment submission
      • Standard Media
      • Web links
    • Online Materials
      • Printable format materials
      • Resources and Links
      • Online Assessment

Entry Requirements


Completion of at least one first year subject in Business Communication, Creative Writing, Journalism or Public Relations.

Special requirements

  • OtherDetails -
    • Additional materials

Public Writing offers a broad understanding of the techniques, modes and impacts of persuasive writing within contemporary communications industries, and introduces students to relevant conceptual and ethical issues. As part of a program of study for students of Public Relations, Writing or Communications, this unit contributes to a professional qualification for those who may wish to work in professional communications, creative industries and/or PR.

  • Assignment 1 - 2nd piece of writing (40%)
  • Assignment 2 - 1st piece of writing (20%)
  • Assignment 3 - Reflective (20%)
  • Assignment 4 - Online Discussion (20%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

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