Subject details

At the completion of this subject you should have:

  1. an enhanced understanding of the history of public writing
  2. a practical grasp of different forms of writing for the public in the communications fields
  3. ability to recognise relevant communication theories
  4. ability to understand the ethical dimensions of socially responsible writing that fits into corporate governance best practice
  5. the ability to identify and understand strategies that package the different forms of professional writing into campaigns and communications plans
  6. the ability to identify the impact of public writing on the public good, on particular stakeholders and on democracy and citizenship
  7. have a demonstrated understanding of the theoretical and practical concepts and skills students have gained over their degree.
    • Definition of public writing
    • History of public writing and key messages
    • Professional writing in detail
    • Theory and public writing
    • Types of public writing
    • Packaging public writing
    • Preparing and researching public writing
    • Where does public writing go
    • Public writing case studies
  • Study resources

    • Instructional methods

      • Discussion forum/Discussion Board
      • Online assignment submission
      • Standard Media
      • Web links
    • Online materials

      • Printable format materials
      • Resources and Links
      • Online Assessment


Completion of at least one first year subject in Business Communication, Creative Writing, Journalism or Public Relations.

Special requirements

  • OtherDetails -
    • Additional materials

Public Writing offers a broad understanding of the techniques, modes and impacts of persuasive writing within contemporary communications industries, and introduces students to relevant conceptual and ethical issues. As part of a program of study for students of Public Relations, Writing or Communications, this unit contributes to a professional qualification for those who may wish to work in professional communications, creative industries and/or PR.

  • 2nd piece of writing (40%)
  • 1st piece of writing (20%)
  • Reflective (20%)
  • Online Discussion (20%)

Textbooks are not required.

Textbook information is pending.

Related degrees

undergraduate GRF-ART-DEG-2019

Bachelor of Arts

  • Major in Art History
  • Major in Chinese Language
  • Major in Creative Writing
  • Major in Criminal Justice
  • Major in History
  • Major in Journalism
  • Major in Literature
  • Major in Media Studies
  • Major in Public Relations
  • Major in Screen Culture
  • Major in Sociology

undergraduate GRF-COM-DEG-2019

Bachelor of Communication

  • Major in Journalism
  • Major in Public Relations
  • Major in Business Communication
  • Major in Creative Writing
  • Major in Screen Studies