Undergraduate GRF-CMM251-2021

Public Writing

Refresh your approach to persuasive writing. Look back at the history of writing material for public settings. Question the form’s ethical considerations. Funnel this knowledge into a future role in public relations, creative industries or government.

Duration

13 weeks

Study method

100% online

Available loans

HECS-HELP
FEE-HELP

Assessments

100% online

Prior study

Not required

With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.

QS RANKING 2021

Times Higher Education Ranking 2021

2021

Subject details

What you'll learn

At the completion of this subject you should have:

an enhanced understanding of the history of public writing
a practical grasp of different forms of writing for the public in the communications fields
ability to recognise relevant communication theories
ability to understand the ethical dimensions of socially responsible writing that fits into corporate governance best practice
the ability to identify and understand strategies that package the different forms of professional writing into campaigns and communications plans
the ability to identify the impact of public writing on the public good, on particular stakeholders and on democracy and citizenship
have a demonstrated understanding of the theoretical and practical concepts and skills students have gained over their degree.

Topics covered

- Definition of public writing
- History of public writing and key messages
- Professional writing in detail
- Theory and public writing
- Types of public writing
- Packaging public writing
- Preparing and researching public writing
- Where does public writing go
- Public writing case studies

Entry requirements

Others

Completion of at least one first year subject in Business Communication, Creative Writing, Journalism or Public Relations.

Special requirements

OtherDetails -
- Additional materials

Description

Public Writing offers a broad understanding of the techniques, modes and impacts of persuasive writing within contemporary communications industries, and introduces students to relevant conceptual and ethical issues. As part of a program of study for students of Public Relations, Writing or Communications, this unit contributes to a professional qualification for those who may wish to work in professional communications, creative industries and/or PR.

Assessments

2nd piece of writing (40%)
1st piece of writing (20%)
Reflective (20%)
Online Discussion (20%)

Textbooks

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