Undergraduate GRF-LHS258-2023

Media Innovation and Entrepreneurship

From

$1,892 $2,142

Your upfront cost: $0

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Duration

13 weeks

Study method

100% Online

Available loans

HECS-HELP
FEE-HELP

Assessments

100% online

Prior study

Not required

Start dates

17 Jul 2023

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

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2023

Subject details

What you'll learn

After successfully completing this course you should be able to:

Explain the value of innovation and entrepreneurship to the contemporary media landscape.
Demonstrate competency in producing, distributing and curating media products on mobile devices to a professional standard.
Identify an innovative solution to a real-world problem, using a media-based intervention.
Create a promotional video for a media-based innovation using communication skills. Critically evaluate a media-based innovation to a real-world problem, including a consideration of the ethical application.

Topics covered

- Media innovation and the entrepreneurial mindset
- Mobile communication
- Social innovation media
- Pitching
- Media innovation
- Marketing
- Social Innovation theory, policy and ethics
- Lessons from the Field
- Measuring Outcomes
- Funding
- Business models

Entry requirements

No eligibility requirements

Additional requirements

No additional requirements

Description

LHS258 meets the challenges of the changing media landscape where innovation and entrepreneurship are crucial to the way in which careers are built. Students engage with mobile communication technologies to work effectively within newsrooms, agencies, and other communication spaces.

This course is equivalent to 2508LHS Media Innovation and Entrepreneurship.

Assessments

Pitch (30%)
Promotional video (30%)
Exegesis (40%)

Textbooks

For textbook details check your university's handbook, website or learning management system (LMS).

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