Media Audiences
UndergraduateGRF-CMM3112025
Previously GRF-CMM31
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 6 July 2025
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
- Start dates
- 14 July 2025
- Price from
- $2,124
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Media Audiences
About this subject
At the completion of this subject you will have the opportunity to:
- gain an understanding of key concepts and debates raised in the media audience case studies and topic areas
- explore and discuss key theoretical and methodological approaches
- appreciate critical links between research about media audiences and the use of that research in making decisions about policy and content
- develop skills in analysis of products and practices of the media and cultural sphere.
More generally you should develop your skills in:
- locating and researching relevant material and using this material to inform written work
- analysing and debating ideas
- applying knowledge articulately and effectively
- researching and writing according to academic conventions.
- Media audiences
- Historical perspectives and paradigm shifts
- Case studies in audience research
This unit introduces you to the ways in which audiences have been defined, researched and theorised. Particular emphasis is placed on competing conceptualisations, methodologies and outcomes of audience research. Subject content and assessment will assist you in developing skills in constructing and evaluating quantitative and qualitative audience research.
- Essay (60%)
- Assignment (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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Entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
GRF-CMM31 (Not currently available)
Others
It is highly recommended that students have completed Level 1 and 2 Communication and/or Media Studies or equivalent.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-ART-DEG
UndergraduateGRF-COM-DEG
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