$1,892 $2,142
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 17 Jul 2023
- 06 Nov 2023
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19
Times Higher Education Ranking 2023
16
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Subject details
-
- Media audiences
- Historical perspectives and paradigm shifts
- Case studies in audience research
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
- GRF-CMM31-Media Audiences (No longer available)
Others
It is highly recommended that students have completed Level 1 and 2 Communication and/or Media Studies or equivalent.
Additional requirements
No additional requirements
This unit introduces you to the ways in which audiences have been defined, researched and theorised. Particular emphasis is placed on competing conceptualisations, methodologies and outcomes of audience research. Subject content and assessment will assist you in developing skills in constructing and evaluating quantitative and qualitative audience research.
- Essay (60%)
- Assignment (40%)
For textbook details check your university's handbook, website or learning management system (LMS).