Subject details

At the successful completion of this subject you should be able to:

  1. communicate as an effective manager;
  2. understand the role of management ethics and social responsibility;
  3. develop relationship and networking capacities;
  4. participate in creative and strategic planning;
  5. develop and implement a crisis management strategy;
  6. understand the role of public relations;
  7. communicate effectively in a global environment.
  • Topics

    • Management and communication
    • Managers in organisations
    • Effective managers
    • Strategic management communication
    • Strategic conversations
    • Leadership, management and communication
    • Key communication themes
    • Ethics and social responsibility
    • Evolution of management thinking
    • Managing change related communication
    • The integration of strategic planning and communication
    • Communication in crisis situations
    • Understanding public relations
  • Study resources

    • Instructional Methods

      • Disscusion forum/Discussion Board
      • Online assignment submission
    • Online Materials

      • Resources and Links
      • Online Assessment

Entry Requirements

You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this unit:


Access to scholarly databases required. Proficiency in reading and writing English.

Special requirements

No special requirements

If businesses are to survive in an increasingly competitive and information-oriented environment they will need trained managers who can speak, write and interact with others efficiently, effectively and professionally.

This subject will define the importance and role of effective communication in a manager's job and their role in a 'learning' organisation. While taking COM21 you will begin to evaluate the structure and role of communication networks and the value and use of communities of practice. You will discuss how to communicate effectively in an increasingly diverse business landscape, evaluate change management strategies, practise communicating and managing change, and crisis and conflict in the business environment. You will also discuss and analyse external communication strategies and managing perceptions and public opinion.

  • Assignment 1 - Report (40%)
  • Assignment 2 - Online Discussion (20%)
  • Assignment 3 - Planning Assessment (40%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.

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