Undergraduate GRF-CMM19-2022

Image, Text and Culture

Find new ways to examine media texts and television shows. Take a closer look at the building blocks of narrative and genre. Dissect creators’ intentions using semiotics and discourse analysis. Sharpen your research and critical thinking skills.

From

$1,002 $1,252

Your upfront cost: $0

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Duration

13 weeks

Study method

100% Online

Available loans

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Assessments

100% online

Prior study

Not required

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

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2022

Subject details

What you'll learn

This subject serves both the general function of enhancing your understanding of how texts and textual systems work and introduces students to the key concepts and theories used in the analysis of the visual media and cultural forms.

Topics covered

- Introduction to semiotics and discourse analysis
- Concepts of narrative and genre
- Television Genres
- Historical research and considerations of television

Entry requirements

No eligibility requirements

Additional requirements

No additional requirements

Description

Please note:Â This subject was previously known as Text and Culture.

This subject presents you with methods for analysing and critically evaluating cultural texts. Block One provides an introduction to semiotics and discourse analysis with emphasis on advertising and visual texts. Block Two introduces you to the concepts of narrative and genre with examples drawn from television texts, while Block Three focuses on television genres. Block 4 explores research methods for the historical research of television texts. This subject will enhance your understanding of how texts and textual systems work while also introducing you to concepts and theories used in the analysis of the media texts and discourse.

This subject is part of the Humanities Pathway.

OUA Pathways recommends the best subjects to start your studies, even if you're not sure which degree you want to do. Each pathway includes four subjects based on your area of interest. Once you complete your recommended path you'll be able to choose from a range of degrees in your area of interest. Plus, each of the subjects you complete through OUA Pathways can also be credited towards your chosen degree.

Learn more about OUA Pathways.

Assessments