Green Marketing
UndergraduateGRF-MKT3552025
Dig into the ethical and economical challenges that green marketing presents.
Address why consumers are buying more green products and services. Look to the practical barriers that arise when commercial groups work to be environmentally sustainable.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
- Start dates
- 3 Mar 2025
- Loan available
- HECS-HELP and FEE-HELP available
Green Marketing
About this subject
At the completion of this subject students will be able to:
- Interpret the nature and scope of sustainability issues and related challenges to the purpose of business.
- Describe the evolution of sustainability/green marketing to the purpose of business and value of sustainability frameworks, metrics and reporting evidencing sustainability impact outcomes.
- Analyse how organisations create brand value through adopting purposeful green marketing strategy and sustainable business practice.
Assurance of Learning:
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): 1. Effectively communicate with diverse audiences through a variety of modes and media.
- Mastering Skills
- Course overview
- Sustainability & Green Marketing - The future of Business
- Sustainability
- Macro-environment impacts influencing sustainability transformation
- Sustainability challenges for business
- Sustainability Business Transformations
- Green Marketing Strategy: The sustainable consumer
- Green Marketing Strategy: Creating sustainability brand value
- Green Marketing Strategy: Product/Service Innovations
- Green Marketing Strategy: Pricing for sustainability
- Green Marketing Strategy: Supply Chain
- Green Marketing Strategy: Communications
Green Marketing is particularly relevant in today's context of a growing demand for products, services and systems that are environmentally sustainable. In this course you will learn how organisations develop environmentally friendly strategies for product innovation, brand reputation and brand equity. Marketing communication and supply chain issues are also explored, with an emphasis on the concept of more sustainable product life cycles. Students should not enrol in this subject if they have previously completed 3055MKT Green Marketing at Griffith University.
- Case Study (55%)
- Case Study (45%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
Learn more about Griffith University.
Explore Griffith courses.
- QS World University Ranking 2025, within Australia:
- 18
- Times Higher Education World University Ranking 2025, within Australia:
- 21
Entry requirements
Others
Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
Single subject FAQs
What’s a single subject?
Single subjects are the individual components that make up a degree. With Open Universities Australia, you’re able to study many of them as stand-alone subjects, including postgraduate single subjects, without having to commit to a degree.
Each of your subjects will be held over the course of a study term, and they’ll usually require 10 to 12 hours of study each week. Subjects are identified by a title and a code, for example, Developmental Psychology, PSY20007.
How can I use single subjects to get into a full degree?
First, find the degree that you would like to study on our website.
If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
Our student advisors are here to help you take that next step, so don’t hesitate to reach out when you’re ready! We’ve also made it easier to figure out the right way to get started on our pathways page.
Can anyone help me choose a subject?
Our student advisors are more than happy to help you plan your online study. Get in touch with an advisor by:
How do I pay for my subjects?
You can pay up front with your credit card, or you may be eligible for a HELP loan from the Australian government depending on your citizenship status and where you’ll live during your studies.
For more information about how to pay for your studies visit our fees page or contact a student advisor.
How do I enrol?
When you’ve made your choice, click ‘Enrol now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to us and we’ll talk you through it.
You can also take a look at our online self-service enrolling instructions.
When is the cut-off date for enrolling?
Close of enrolment times vary between universities and subjects. You can check the cut-off dates for upcoming study terms by visiting key dates.