Undergraduate GRF-MKT204-2022
Consumer Psychology
$1,828 $2,078
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 07 Nov 2022
QS RANKING 2022
17
Times Higher Education Ranking 2022
13
Subject details
After successfully completing this subject, you should be able to:
1.1 Interpret the nature and scope of Consumer Psychology in marketing in terms of its development and current status;
1.2 Discuss personal, interpersonal and cultural influences on consumption behaviour;
1.3 Evaluate consumer decision making and the potential impact of marketing programs on consumers' choices;
1.4 Apply consumer behaviour theories, models and concepts to a marketing entity.
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- Consumer decision-making;
- Needs and motivation influencing consumption ;
- Consumer personality and self-concept;
- Consumers as Individuals;
- Sustainability/Corporate Social Responsibility;
- Culture and Marketing;
- Social Class and Marketing;
No eligibility requirements
Additional requirements
No additional requirements
Successful marketing decisions require a sound understanding of consumer behaviour, whether in the context of commercial firms, non-profit organisations, or government departments. This course provides you with a thorough appreciation of the complexities of consumer decision-making to ensure that your future marketing decisions achieve your objectives in your target market.
Brand Audit - 25% Mid-Term Exam (online) - 20% Buyer Behaviour - Theoretical Analysis - 55%
- Brand Audit (Group Task) (25%%)
- Mid-Term Exam (20%%)
- Buyer Behaviour - Theoretical Analysis (Individual Task) (55%%)
Current study term: 06 Nov 22 to 10 Feb 23
Check the learning management system (LMS) of your university for textbook details.
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