Consumer Psychology
UndergraduateGRF-MKT2042022
Course information for 2022 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Consumer Psychology
About this subject
After successfully completing this subject, you should be able to:
1.1 Interpret the nature and scope of Consumer Psychology in marketing in terms of its development and current status;
1.2 Discuss personal, interpersonal and cultural influences on consumption behaviour;
1.3 Evaluate consumer decision making and the potential impact of marketing programs on consumers' choices;
1.4 Apply consumer behaviour theories, models and concepts to a marketing entity.
- Consumer decision-making;
- Needs and motivation influencing consumption ;
- Consumer personality and self-concept;
- Consumers as Individuals;
- Sustainability/Corporate Social Responsibility;
- Culture and Marketing;
- Social Class and Marketing;
Successful marketing decisions require a sound understanding of consumer behaviour, whether in the context of commercial firms, non-profit organisations, or government departments. This course provides you with a thorough appreciation of the complexities of consumer decision-making to ensure that your future marketing decisions achieve your objectives in your target market.
Brand Audit - 25%
Mid-Term Exam (online) - 20%
Buyer Behaviour - Theoretical Analysis - 55%- Brand Audit (Group Task) (25%)
- Mid-Term Exam (20%)
- Buyer Behaviour - Theoretical Analysis (Individual Task) (55%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
Bachelor of Applied Financial Advice
UndergraduateGRF-AFA-DEG
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