Business Intelligence
UndergraduateGRF-AFE2302027
Course information for 2027 intake View information for 2026 course intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 4 July 2027
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Price from
- $2,318
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Business Intelligence
About this subject
After successfully completing this subject you should be able to:
- Organise and manage data effectively.
- Use up-to-date computer software tools for business intelligence.
- Apply visualization techniques for exploratory data analysis.
- Effectively utilise data mining techniques, including text mining, to inform business decision-making.
- Introduction to business intelligence
- Business intelligence tools and technologies
- Organisational data management
- Data collection and preparation
- Foundations of data visualisation
- Data visualisation techniques
- Designing effective dashboards and reports
- Introduction to data mining
- Text mining concepts and applications
- Emerging developments in data and analytics
This subject will equip you to:
- Organise, manage and prepare data for business analysis and decision-making.
- Use business intelligence tools to transform data into meaningful insights.
- Apply data visualisation techniques to identify patterns, trends and opportunities.
- Evaluate and communicate information effectively through visual and interactive reporting.
- Use data mining and text mining techniques to support evidence-based business decisions.
- Understand how organisations use data to improve performance, planning and strategic outcomes.
Data has become one of the most valuable assets available to organisations, but its value depends on how effectively it is collected, analysed and communicated. Businesses rely on data-driven insights to understand customers, improve operations, manage risk and identify new opportunities.
You’ll be introduced to the principles and practices of business intelligence, focusing on the processes and tools used to convert raw data into actionable information. You'll learn how data is gathered, organised and managed, then explore techniques for presenting information in ways that support analysis and decision-making.
With a focus on data visualisation, you'll examine how charts, dashboards and other visual tools can help users interpret complex information, uncover trends and communicate insights to different audiences. The subject also provides an introduction to data mining and text mining, highlighting how organisations can extract valuable knowledge from large and diverse datasets.
Reflecting Griffith Business School's emphasis on evidence-based decision-making and future-focused business capabilities, the subject combines analytical thinking with practical technology skills. You'll gain a foundation in business intelligence concepts and the ability to use data more effectively to inform business strategy, planning and performance.
Note: This subject is co-taught with and incompatible with 2030AFE Business Intelligence.
- Written assignment (45%)
- Written assignment (55%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia.
Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- 20
Entry requirements
No entry requirements
Additional requirements
- Software requirements - Audio/Visual equipment
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Applied Financial Advice
UndergraduateGRF-AFA-DEG
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