Business Decision-Making

• • TBA

No eligibility requirements

Additional requirements

No additional requirements

The aim of the course is to explain the way people behave and make decisions in a business environment and the role that information has in the context of decision-making. The course will introduce some elements of behavioural sciences and game theory applied to business problems. It will also tackle some of the critical questions around the use of information for business decision making: how to assess the validity/reliability and relevance of the information we receive? how to use it effectively? how to simplify information, make it relevant, and present it to different audiences? The course combines different aspects. First, it encourages students to account for the psychological, cognitive, emotional, cultural, and social factors that affects decisions made by individuals and organisations (e.g. private corporates, government, civil society, etc). Second it provides simple analytical tools to contextualise strategic decision-making in real world situations through lenses such as that of the consumer and the future role of social marketing. Third, it introduces students to the idea that business decision making requires reliable, timely information. The course takes a positive (as opposed to normative) approach to the analysis of interactive strategic decisions and behaviours. Through case studies, the course provides a description of what happens in a variety of business situations, with a focus on understanding the elements/dynamics that leads to a certain outcome of decision. In so doing, the course helps students identify the role of information (qualitative or quantitative), how it is sourced and assessed in terms of its validity/quality, and how it can be used to deal with uncertainty in decision-making. Basic approaches to the analysis, interpretation and presentation of various types of information are also discussed, including the foundations of big data analytics and qualitative data analysis.

Commonwealth Supported Students who intend to complete a Griffith University Subject as Cross-Institutional Study in a degree from their home institution need to complete a Cross-Institutional Study application form, to ensure the correct fee is charged.

TBA

Current study term: 13 Mar 22 to 10 Jun 22

Next study term: 06 Nov 22 to 15 Jan 23