Building the New Venture
UndergraduateGRF-IBA3452025
Previously GRF-MKT341
Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Start dates
- 3 Mar 2025
- Loan available
- HECS-HELP and FEE-HELP available
Building the New Venture
About this subject
At the completion of this subject students will be able to:
- Discuss appropriate theories, models and other tools that are used to ensure the effective screening of new venture ideas, for their potential viability and fulfillment of private and social objectives.
- Apply the processes of clarifying and elaborating new venture ideas.
- Develop the underlying marketing plan, operation plan, human resource plan, and financial plan and take steps to mitigate the risks associated with new venture idea.
- Communicate a new venture idea to potential investors, lenders, and business partners, both via written and oral communication.
Assurance of Learning
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Identify and critically analyse sources of data to inform evidenced based decision making.
- Introduction to new venture planning
- Entrepreneurial skills and team
- Identifying your customer
- Marketing and market research
- New venture presentation and pitching skills
- Validating the new venture concept (Part 1)
- Validating the new venture concept (Part 2)
- Legal issues for new ventures
- Funding
- Planning and evaluating ventures
- Independent study
- Independent study
- Student pitch presentation
- Independent study
- Independent study
This course requires writing and presenting a formal business plan for a new product or service, and develops the marketing-, operations-, human resource-, risk- and financial-management knowledge and skills required to start and operate a new business or social venture.
Students should not enrol in this subject if they have completed 3045IBA Building the New Venture at Griffith University.
- New Venture Concept Presentation (30%)
- Group Presentation - Demo day pitch (40%)
- Evaluation of idea (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
Learn more about Griffith University.
Explore Griffith courses.
- QS World University Ranking 2025, within Australia:
- 18
- Times Higher Education World University Ranking 2025, within Australia:
- 21
Entry requirements
No entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
GRF-MKT341 (Not currently available)
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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