Building the New Venture
Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.
Enrolments for this year have closed. Apply for 2022
- 14 Mar 2022
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At the completion of this subject students will be able to:
- Discuss appropriate theories, models and other tools that are used to ensure the effective screening of new venture ideas, for their potential viability and fulfillment of private and social objectives.
- Apply the processes of clarifying and elaborating new venture ideas.
- Develop the underlying marketing plan, operation plan, human resource plan, and financial plan and take steps to mitigate the risks associated with new venture idea.
- Communicate a new venture idea to potential investors, lenders, and business partners, both via written and oral communication.
- Introduction to new venture planning; ‘painstorming’ your idea
- Entrepreneurial skills and team
- Designing a business plan
- Identifying your customer
- Marketing and market research
- Validating the new venture concept (Part 1)
- Validating the new venture concept (Part 2)
- Legal issues for the business
- Financing and valuating the new venture
- Cash budgets and financial projections
- How to pitch your new venture
- Student pitch presentations, wrap up
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
- GRF-MKT341-Entrepreneurship and New Business Venturing (No longer available)
No additional requirements
This course requires writing and presenting a formal business plan for a new product or service, and develops the marketing-, operations-, human resource-, risk- and financial-management knowledge and skills required to start and operate a new business or social venture.
Commonwealth Supported Students who intend to complete a Griffith University Subject as Cross-Institutional Study in a degree from their home institution need to complete a Cross-Institutional Study application form, to ensure the correct fee is charged.
- New Venture Concept Statement (40%)
- Business Plan Pitch (2b) (group) (25%)
- Business Plan (2a) (group) (25%)
- Peer Evaluation (10%)
Current study term: 13 Mar 22 to 10 Jun 22
Check the learning management system (LMS) of your university for textbook details.