Undergraduate GRF-IBA345-2022

Building the New Venture

Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.

Duration

13 weeks

Study method

100% Online

Available loans

HECS-HELP
FEE-HELP

Assessments

100% online

Prior study

Not required

With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.

QS RANKING 2022

Times Higher Education Ranking 2022

2022

Subject details

What you'll learn

At the completion of this subject students will be able to:

Discuss appropriate theories, models and other tools that are used to ensure the effective screening of new venture ideas, for their potential viability and fulfillment of private and social objectives.
Apply the processes of clarifying and elaborating new venture ideas.
Develop the underlying marketing plan, operation plan, human resource plan, and financial plan and take steps to mitigate the risks associated with new venture idea.
Communicate a new venture idea to potential investors, lenders, and business partners, both via written and oral communication.

Topics covered

- Introduction to new venture planning; ‘painstorming’ your idea
- Entrepreneurial skills and team
- Designing a business plan
- Identifying your customer
- Marketing and market research
- Validating the new venture concept (Part 1)
- Validating the new venture concept (Part 2)
- Legal issues for the business
- Financing and valuating the new venture
- Cash budgets and financial projections
- How to pitch your new venture
- Student pitch presentations, wrap up

Entry requirements

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

GRF-MKT341-Entrepreneurship and New Business Venturing (No longer available)

Additional requirements

No additional requirements

Description

This course requires writing and presenting a formal business plan for a new product or service, and develops the marketing-, operations-, human resource-, risk- and financial-management knowledge and skills required to start and operate a new business or social venture.

Assessments

Presentation 30% Research-based assignment (business plan and pitch) 50% Written Assignment 20%