Building the New Venture

• • Introduction to new venture planning; ‘painstorming’ your idea
  • Entrepreneurial skills and team
  • Designing a business plan
  • Identifying your customer
  • Marketing and market research
  • Validating the new venture concept (Part 1)
  • Validating the new venture concept (Part 2)
  • Legal issues for the business
  • Financing and valuating the new venture
  • Cash budgets and financial projections
  • How to pitch your new venture
  • Student pitch presentations, wrap up

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

• GRF-MKT341-Entrepreneurship and New Business Venturing (No longer available)

Special requirements

No special requirements

This course requires writing and presenting a formal business plan for a new product or service, and develops the marketing-, operations-, human resource-, risk- and financial-management knowledge and skills required to start and operate a new business or social venture.

• New Venture Concept Statement (40%)
• Business Plan Pitch (2b) (group) (25%)
• Business Plan (2a) (group) (25%)
• Peer Evaluation (10%)

Current study term: 30 May 21 to 29 Aug 21