Enrolments are closed.

Want to study Business and Management? with a student advisor to find out more.

Griffith University logo

Building the New Venture

Undergraduate | GRF-IBA345 | 2024

Previously GRF-MKT341

Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.

Study method
100% online
100% online
Entry requirements
No ATAR needed,
No prior study
13 weeks
Start dates
4 Mar 2024

HECS-HELP and FEE-HELP available

Building the New Venture

About this subject

  • At the completion of this subject students will be able to:

    1. Discuss appropriate theories, models and other tools that are used to ensure the effective screening of new venture ideas, for their potential viability and fulfillment of private and social objectives.
    2. Apply the processes of clarifying and elaborating new venture ideas.
    3. Develop the underlying marketing plan, operation plan, human resource plan, and financial plan and take steps to mitigate the risks associated with new venture idea.
    4. Communicate a new venture idea to potential investors, lenders, and business partners, both via written and oral communication.

    Assurance of Learning

    This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Identify and critically analyse sources of data to inform evidenced based decision making.

Entry requirements

No entry requirements

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • GRF-MKT341 (Not currently available)

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Why study a single subject?

Bite sized study

Try studying a particular area to see if online study suits you, or upskill in just a few months with a single subject that you’re interested in.

Pursue a dream

With thousands of single subjects to choose from, you can find topics that get you on the path to your higher education goals fast.

Gain Uni credit

Most single subjects are part of a full degree. That means if you’re keen to keep learning, you can gain credit for the subjects you’ve successfully completed.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

Griffith University logo


Bachelor of Business

Griffith University logo


Bachelor of Applied Financial Advice

Single subject FAQs

Tell us a little about yourself

Keep track of your favourites

Create a free account or sign in to:

Create an account