Undergraduate GRF-IBA345-2021

Building the New Venture

Previously GRF-MKT341-2020

Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.

From

$1,812 $2,062

Your upfront cost: $0

International student?

Duration

13 weeks

Study method

100% online

Available loans

HECS-HELP
FEE-HELP

Assessments

100% online

Prior study

Not required

Study terms

31 May 2021

With a network of campuses across Brisbane and the Gold Coast, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from more than 122 countries, Griffith's dedication to academic excellence is available across Australia through OUA.

QS RANKING 2021

Times Higher Education Ranking 2021

2021

Subject details

What you'll learn

At the completion of this subject students will be able to:

Understand appropriate theories, models and other tools that can be used to ensure the effective screening of new venture opportunities for their potential viability and fulfillment of private and social objectives.
Understand the processes involved in clarifying and elaborating new products/services and/or new venture opportunities for a better understanding and easier communication to potential investors, lenders and business partners.
Recognise and mitigate the risks associated with new business venture opportunities.
Develop the underlying marketing plan, operation plan, human resource plan, and financial plan for a proposed new business venture.
Develop an understanding of how to formulate cashflow statements for a new business venture
Present the business concept and financial projections to a knowledgeable and critical audience

Topics covered

- Introduction to New Venturing Planning
- Identifying Target Customers
- Strategic Design of the New Business Venture
- Business Plan Content and Design
- New venture presentation and pitching skills
- Marketing for New Ventures
- Intellectual Property Protection
- New Venture Operations and Management structure
- New Venture Funding
- Building the cashflow statements for a new venture
- Valuing the new venture and negotiating with investors
- Growth and exit plans
- Revision of unit contents

Entry requirements

Equivalent subjects

You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

GRF-MKT341-Entrepreneurship and New Business Venturing

Special requirements

No special requirements

Description

This course provides you with the knowledge and understanding of new business ventures. This course is designed to put entrepreneurship into practice as you will examine the viability of the business idea you have through the development of a business plan.

Assessments

New Venture Concept Statement (25%)
Elavator Pitch (25%)
Business Plan (35%)
Self-Reflection (15%)

Textbooks

Current study term: 30 May 21 to 29 Aug 21)

Check the learning management system (LMS) of your university for textbook details.

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Core Subjects
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