Undergraduate GRF-IBA345-2023

Building the New Venture

Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.

Duration

13 weeks

Study method

100% Online

Available loans

HECS-HELP
FEE-HELP

Assessments

100% online

Prior study

Not required

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2023

Subject details

What you'll learn

At the completion of this subject students will be able to:

Discuss appropriate theories, models and other tools that are used to ensure the effective screening of new venture ideas, for their potential viability and fulfillment of private and social objectives.
Apply the processes of clarifying and elaborating new venture ideas.
Develop the underlying marketing plan, operation plan, human resource plan, and financial plan and take steps to mitigate the risks associated with new venture idea.
Communicate a new venture idea to potential investors, lenders, and business partners, both via written and oral communication.

Assurance of Learning

This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Identify and critically analyse sources of data to inform evidenced based decision making.

Topics covered

- Introduction to new venture planning
- Entrepreneurial skills and team
- Identifying your customer
- Marketing and market research
- New venture presentation and pitching skills
- Validating the new venture concept (Part 1)
- Validating the new venture concept (Part 2)
- Legal issues for new ventures
- Funding
- Planning and evaluating ventures
- Independent study
- Independent study
- Student pitch presentation
- Independent study
- Independent study

Entry requirements

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

GRF-MKT341-Entrepreneurship and New Business Venturing (No longer available)

Additional requirements

No additional requirements

Description

This course requires writing and presenting a formal business plan for a new product or service, and develops the marketing-, operations-, human resource-, risk- and financial-management knowledge and skills required to start and operate a new business or social venture.

Assessments