Building the New Venture
Do you have a business idea? Here’s your chance to put it to the test. In this subject you’ll examine new business ventures. You’ll consider its commercial viability, legality, ethicality and its contribution to your personal and social objectives.
Your upfront cost: $0
- 06 Mar 2023
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Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
At the completion of this subject students will be able to:
- Discuss appropriate theories, models and other tools that are used to ensure the effective screening of new venture ideas, for their potential viability and fulfillment of private and social objectives.
- Apply the processes of clarifying and elaborating new venture ideas.
- Develop the underlying marketing plan, operation plan, human resource plan, and financial plan and take steps to mitigate the risks associated with new venture idea.
- Communicate a new venture idea to potential investors, lenders, and business partners, both via written and oral communication.
- Introduction to new venture planning; ‘painstorming’ your idea
- Entrepreneurial skills and team
- Designing a business plan
- Identifying your customer
- Marketing and market research
- Validating the new venture concept (Part 1)
- Validating the new venture concept (Part 2)
- Legal issues for the business
- Financing and valuating the new venture
- Cash budgets and financial projections
- How to pitch your new venture
- Student pitch presentations, wrap up
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
- GRF-MKT341-Entrepreneurship and New Business Venturing (No longer available)
No additional requirements
This course requires writing and presenting a formal business plan for a new product or service, and develops the marketing-, operations-, human resource-, risk- and financial-management knowledge and skills required to start and operate a new business or social venture.
Presentation 30% Research-based assignment (business plan and pitch) 50% Written Assignment 20%
- Business Plan Pitch (2b) (group) (25%)
- Business Plan (2a) (group) (25%)
- New Venture Concept Presentation (30%)
- Evaluation of idea (20%)
Current study term: 05 Mar 23 to 02 Jun 23
Check the learning management system (LMS) of your university for textbook details.