Warning! This unit contains mature content and may not be suitable for some students. Any student under the age of 16 who would like to enrol in this unit must first complete a Parental Consent Form.

Subject details

At the completion of this subject students will be able to:

  1. identify and analyse a range of professional texts taking into account writing techniques and styles for various purposes
  2. apply techniques of persuasion and rhetoric in writing and oral communication
  3. create rhetorically effective documents for specific audiences and purposes
  4. apply highly developed writing and editing skills.
    • Professional writers and their trade
    • Rhetoric: Origins and Techniques
    • Purpose, Content and Audience
    • Using Argument and Evidence for Persuasion
    • Writing and Delivering persuasive speeches
    • Importance of Research and Attribution
    • Persuasion and Social Media
    • Satire and the hidden message
    • Cultural Literacy and Understandings
    • The Future of Professional Writing
  • Study resources

    • Instructional methods

      • Audio/Video conferencing
      • Blog
      • Chat Rooms
      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Online assignment submission
      • Podcasting/Lecture capture
      • Standard Media
      • Streaming Multimedia
      • Web links
      • Wikis

No eligibility requirements

Special requirements

  • EquipmentDetails - Audio/Visual equipment

This subject introduces you to the role of the professional writer in the field of public discourse. It offers critical and ethical perspectives on rhetoric and persuasion, and introduces you to the structuring of arguments, and the framing and communication of issues on behalf of government, industry, non-government organisations and individuals.

Please Note:  If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

  • Presentation (30%)
  • Report (40%)
  • Essay (30%)

Click on the titles of the listed books below to find out more:

Textbook information is pending.

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