Markets and Legal Frameworks

• • Capitalism: Affluence, inequality, and the environment
  • Marketing Environments
  • Value Creation: Society, Businesses and Consumers
  • Market Positioning and Competitive Advantage
  • Firms and markets for goods and services
  • Market failures and government policy
  • The nature of law and sources of law
  • Regulation, Governance and Social Responsibility
  • Business Structures 10. Revision/Bringing it all together

No eligibility requirements

Additional requirements

No additional requirements

This subject explores how key business disciplines are connected. Students will develop an understanding of market types, and how business and marketing strategies can create value and impact upon society and the environment. Students will also develop an understanding of the relationship between a business enterprise and various stakeholders, including government, customers and the broader community. The subject also explains basic concepts of law and regulation, and identifies the legal structures of business

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Find out more about the Academic Integrity module.

• In Class Pitch/Poster Presentation (30%)
• Legal case study and essay (40%)
• Economic principles Q & A (30%)

For textbook details check your university's handbook, website or learning management system (LMS).