Subject details

At the completion of this subject students will be able to:

  1. explain the basic financial, economic, marketing and legal foundations which underpin society and business and how they are applied in the real world
  2. analyse the various marketing strategies businesses undertake in the promotion of a product, and the impact of global marketing on products
  3. analyse the economic principles and markets which affect cash flow, wealth and income from the perspective of the individual as well as public and private enterprises
  4. explain the legal implications when an individual or business enters into contractual arrangements with third parties
  5. explain the various accounting tools used in the setting up and continuing operation of a small business.
    • What is Economics
    • Demand and Supply
    • Economic Growth, Inflation and Unemployment
    • Introduction to Marketing
    • Global Marketing
    • Marketing and Ethics
    • Contract Law
    • Business Entities
    • Business Entities and Decision Making
    • Cash Budgeting
    • Financial Reporting
    • Revision
  • Study resources

    • Instructional methods

      • Audio/Video conferencing
      • Blog
      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Lecture capture
      • Web links

No eligibility requirements

Special requirements

  • EquipmentDetails - Audio/Visual equipment

This subject will provide an introduction to the fundamentals of economics, marketing, law, and accounting principles. The subject will focus on the basic concepts and techniques in accounting that apply to business; law with a business context; as well as giving attention to the basic principles relating to economics. It will explore the decisions made by individuals and groups, and the impact this had on wealth, income and everyday living. Students will be shown how to apply basic economic, marketing, legal and accounting concepts to practical situations therefore shedding light on key commercial operations.

Please Note: This subject cannot be used as credit towards a university degree. However, it is designed to enable students to qualify for entry to an undergraduate degree.

Please Note:  If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

  • Written Exercise (30%)
  • Final Invigilated Exam (50%)
  • Multiple Choice Test (20%)

Textbook information is pending.

Textbook information is pending.

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