Market Research
UndergraduateADU-MARK20102026
Course information for 2026 intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 13 Sept 2026
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Start dates
- 21 Sept 2026
- Price from
- $2,400
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Market Research
About this subject
By the end of this 10-week course, you’ll be able to:
- Describe various market research methods and their practical applications.
- Recognise the strengths and limitations of market research methods.
- Prepare a brief for a market research agency.
- Evaluate the benefits and limitations of different types of market research data and reports.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving (intermediate level); ii) Ethical Awareness (intermediate level); and iii) Written Communication (intermediate level).
- Introduction to Market Research
- The Market Research Process
- Prior Knowledge and Using Secondary & Internal Data
- Types of Research: Broad Approaches & Observational Research
- Qualitative Research
- Quantitative Research Techniques and Online Research
- Experiments, Sampling and Non-Response, Sample Size, Fieldwork and Coding
- Research with and for Aboriginal and Torres Strait Islander Australians and Reliability and Validity
- Data Analysis and Data Presentation
- Ad hoc and Tracking Research Systems
Unlock the power of market research to drive informed business decisions with our course.
Discover the vital role market research plays in organizations and gain insight into the Australian market research industry. Learn how to brief and select research providers, and understand the key stages of a research project. Master the essentials of “good” research, including ethics and privacy issues.
Explore qualitative research methods, ensure reliability and validity, and tackle sampling and non-response challenges. Dive into designing effective questionnaires, understand quantitative data types, and manage fieldwork efficiently. Get acquainted with data analysis tools, and navigate secondary and internal data. Finally, design a robust research system and stay ahead with future trends in market research.
This is a second-year course from Adelaide University's Bachelor of Business (Marketing) degree. When studying this course as a "single subject", prior knowledge from MARK 1013 or equivalent will support your success.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Case Study (x 2) (55%)
- Research Proposal (45%)
For textbook details check your university's handbook, website or learning management system (LMS).
Adelaide University is Australia’s new major university, delivering an accessible, contemporary and future-focused teaching and learning experience. Adelaide University’s range of 100% online undergraduate and postgraduate programs is designed by experts and shaped by industry, with world-class research informing your learning. Experience flexible study, tailored student support when you need it, and on-demand learning resources. Join a vibrant community of online learners and launch your next move.
Learn more about Adelaide University.
Explore Adelaide University courses.
- QS World University Ranking 2026, within Australia:
- 8
- Times Higher Education World University Ranking 2026, within Australia:
- 10
Entry requirements
No entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
USA-MARK2035 (Not currently available)
Additional requirements
- Equipment requirements - Headphones or speakers (required to listen to lectures and other media). Headset, including microphone (highly recommended). Webcam (may be required for participation in virtual classrooms and/or presentations).
- Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. myLearning is the Adelaide University's online learning environment. myLearning provides access to various features including announcements, course materials, discussion boards and assessments.
- Other requirements - Based on duty of care requirements, a student admitted to Adelaide University must be at least 17 years of age by the date of enrolment, in accordance with Adelaide University's Admission for Coursework Programs Procedure.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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