Graduate Certificate in Marketing

Graduates of the Graduate Certificate in Marketing will have:

• specialized knowledge of theory and concepts that underpin the marketing discipline
• specialized knowledge within the marketing discipline, its related fields and contemporary marketing industry.

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Recommended study pattern

As a guide, core subjects in this degree can include:

• Integrated Marketing Communication
• Marketing Foundations
• Advanced Consumer Behaviour
• Market Research

As part of your application, you’ll be guided through how to get the right degree structure in place for you.

Award requirements

To be eligible for the award of Graduate Certificate in Marketing (GCertMark), you must acquire 40 credit points as prescribed below:

• 40 credit points for the Foundation Module.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $16,250

The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

Learn more about Griffith University.

Explore Griffith courses.

QS World University Ranking 2025, within Australia:

18

Times Higher Education World University Ranking 2025, within Australia:

21

To be eligible for admission to the Graduate Certificate in Marketing, you must have:

• A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale ORA minimum of five years full-time (or equivalent) relevant ^professional work experience ORCombination of formal study, informal and non-formal learning deemed to be equivalent to either of the above.

^Professional Experience: Marketing, Advertising, Sales, Customer Relationship Management, Digital Marketing, Social Media Marketing, Market Research, Brand Management, Communications, Content Marketing, PR. Roles requiring technical, specialist expertise or managerial/decision making functions with a broad knowledge of and/or skills in marketing and/or business; key concepts or principles in marketing and/or business are also considered professional experience.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0 OR
• a minimum score of 575 on TOEFLOR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19) OR
• no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only) OR
• a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) OR 
• C2 Proficiency (formerly Cambridge Certificate of Proficiency in English) OR  
• an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Applicants should refer to the following University procedure for further information:

• Admission Procedure

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including: 

• Formal learning through courses completed at uni and TAFE. 
• Informal learning through workplace experience or volunteer training. 
• Non-formal learning through social experiences and hobbies.