Graduate Certificate in Behavioural Insights
A deeper understanding of human behaviour
Explore the factors that influence people’s choices in the business world. You’ll study behavioural economics, behavioural finance, and consumer decision-making. Apply your knowledge to make strategic nudges towards your desired outcomes.
Australian Higher Education Loan Program (HELP)
- 07 Jul 24
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What you'll learn
Upon successful completion of this program, students should be able to:
- Identify and explain core concepts at the intersection of economics, psychology and behavioural science, to predict their influence on individual and group behaviour, and decision making.
- Identify the behavioural roots of social or economic problems, construct alternate solutions, and translate these solutions into a series of possible interventions to solve these problems.
- Implement rigorous and ethical experiments to test and evaluate the efficacy of alternate behavioural intentions.
In today's competitive market, an increasing number of companies and government departments are actively seeking professionals who can enhance business strategy and shape public policy.
By equipping yourself with behavioural insights, you will be well-prepared to tackle the challenges that come your way in your chosen workplace or sector. You will have a deep understanding of discipline-specific concepts, research strategies, and effective communication methods necessary to address challenges head-on.
You could pursue roles as a consultant, policy advisor, or behavioural finance specialist, to name a few. These career options offer exciting opportunities to make a meaningful impact and contribute to the development of various sectors.
We are accredited with both CPA Australia and Chartered Accountants Australia & New Zealand to ensure your experience and studies are globally recognised .
Completion of an AQF level 7 Bachelor degree (or higher) or the equivalent overseas qualification. The qualification may be from any discipline.
Credit for previous study or work
The University of Tasmania grants credit and recognition of prior learning that may include formal and/or informal prior learning. More information is available here.
The Graduate Certificate in Behavioural Insights provides you with an in-depth understanding of how and why people think certain ways and make decisions. The program draws on theories and concepts from different fields such as behavioural economics, psychology, cognitive science, sociology and anthropology. Via practical learning you will obtain the knowledge and skills required to apply behavioural insights to uncover the human behavioural roots underlying contemporary policy challenges, and to construct behavioural solutions to address these challenges. The program also teaches you how to use appropriate empirical methods to design, test and evaluate behavioural interventions for evidence-based policy-making.
The Tasmanian School of Business and Economics (TSBE) at the University of Tasmania has been accredited by AACSB International, the highest standard of achievement for business schools worldwide. Graduates from AACSB accredited institutions go onto have highly competitive salaries, more access to recruiters and increased employability. (AACSB Research, 2021).
Degree structure details
Recommended Study Pattern
For students undertaking full-time study, the following study pattern is recommended.
* Please note that the subjects in this course include timetabled classes at UTAS campuses and venues, and other sessions that online students may be expected to attend at scheduled times.
Completion of 4 subjects from the schedule below:
3 Core Subjects:
- TAS-BEA707 Behavioural Economics
- TAS-BEA708 Behavioural Finance
- TAS-BMA604 Consumer Decision-Making
1 Elective Subject from the schedule below.
- TAS-BEA683 Economics for Managers
- TAS-BMA708 Marketing Insights into Big Data
- TAS-BMA710 Strategic Brand Marketing
If you don't have an Economics background, you must select TAS-BEA683.
If you do have a background in Economics, you may choose TAS-BMA708 or TAS-BMA710, instead of TAS-BEA683.
Satisfactory completion of 4 subjects, as required in the schedule, within 0.5-2 years from commencement.
You can apply direct through Open Universities Australia.
Once you've checked your eligibility, apply and enrol for this degree following the steps.
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