Bachelor of Business (Marketing)

Study a Bachelor of Business (Marketing) at University of Canberra (UC) and you will:

1. Blend marketing theory with hands-on practice, staying ahead of the latest trends shaping the field.
2. Develop business and marketing skills to confidently tackle challenges in law, economics, and global markets.
3. Explore cutting-edge approaches to marketing innovation and organisational change, using creativity to solve real-world problems.
4. Build your experience of professional management in work and organisations, demonstrating creativity and initiative in new situations.
5. Learn to create marketing strategies that are ethical, socially responsible and sustainable to make a positive impact.
6. Grow your confidence, independence, personal autonomy and accountability as a future leader.
7. Locate and evaluate a range of research frameworks and skills within the field of marketing.

Inspire change and influence others with a Bachelor of Business (Marketing) from the University of Canberra. Offered online and self-paced, this degree will give you a solid foundation in marketing principles while preparing you to create innovative solutions for public, private and not-for-profit sectors.

From day one, you’ll dive into the world of consumer behaviour, marketing research and digital marketing, mastering skills in negotiation and sales management. From designing innovative campaigns to crafting strategies for global, national and local markets, you’ll build practical expertise through real-world scenarios and project work that aligns with industry challenges.

Throughout the course, you’ll gain an advantage that’s exclusive to UC graduates. Thanks to UC’s unique position in the nation’s capital, you’ll have a direct link to contacts in both the public and private sectors. Create a distinctive professional network and learn from industry leaders, positioning yourself at the heart of national decision-making.

Whether you want to elevate brands or influence global markets, the Bachelor of Business (Marketing) is your launchpad to a dynamic and rewarding career!

Recommended study pattern

Year 1

Semester 1

Introduction to Economics (11175)

Introduction to Management (11174)

Marketing Fundamentals (11176)

Professional Orientation (Business) (11011)

Semester 2

Business Decision Making (11009)

Business Research Methods (11172)

Digital Marketing (11179)

Integrated Marketing Communication (12053)

Year 2

Semester 1

Big Data and Marketing Analytics (12158)

Two Open Elective Units

Consumer and Buyer Behaviour (11178)

Semester 2

Business Communication (11170)

Two Open Elective Units

Social Marketing - Marketing for Good (12157)

Year 3

Semester 1

International Marketing (11182)

Two Open Elective Units

Organisational Communications, Culture and Change (11169)

Semester 2

Professional Evidence (Business) (11173)

Strategic Marketing Management (11183)

Two Open Elective Units

Award requirements

Completion of all subjects, as per the recommended study pattern.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $50,976

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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Times Higher Education World University Ranking 2026, within Australia:

28

• Completion or partial completion of other Australian Qualification (such as a Tafe or VET qualification)
• Overseas qualification.

Year 12 ATAR (selection rank: 60).

Relevant work experience may be considered if it’s connected to your area of study. Please touch base with our Future Students team to discuss your individual circumstances. 

An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).

At UC, we want to help you get the credit you deserve for the hard work you've already done. Whether it’s from previous study, vocational training, or even relevant work experience, you might be eligible to fast-track your degree, finish sooner, and save money along the way.

What can count for credit?

You could gain credit for:

Completed or partially completed tertiary studies (from a university, TAFE, or college).

Vocational training at Certificate III level or higher (Australian Qualifications Framework).

Relevant work experience (if it’s connected to your area of study).

How does it work

If you’ve studied at an institution that has a formal agreement with UC, your credit application will be automatically assessed when you apply for admission—no extra steps needed.

If you’re a domestic student and want credit for other study or work experience, you can apply after accepting your offer to study.

Need help?

Not sure if you’re eligible? Get in touch with the University of Canberra team via the listed course page. You also have the option to book a personalised consultation through UC's website.

Students who choose to study online can access virtual WIL opportunities. This content includes on-demand guest lectures, industry case studies and industry projects. 

Internships and the International Business Study Tour options require either in-person placement hours in a business or on an overseas study tour and are not offered wholly online.

Students studying both face-to-face and online will have access to support services including Careers UC, who are available to assist with employment pathways and personal development.