Bachelor of Business (Business Analytics)

Upon completion of the program, students should be able to:

1. Acquire and apply discipline specific knowledge and skills related to business and organisations (Discipline Knowledge).
2. Communicate information effectively in written and oral forms with a diverse range of stakeholders (Communication Skills).
3. Apply critical and analytical skills to the identification and evaluation of complex business problems and draw logical conclusions (Critical Skills).
4. Work both independently and collaboratively to achieve agreed team outcomes (Teamwork).

Learn to use data to make informed business decisions. 

A Bachelor of Business majoring in Business Analytics will include building foundational programming skills for business analytics and developing knowledge on the business context and various applications of analytics in a range of business scenarios. Business analytics is an exciting and emerging discipline that combines technology-related skills with business acumen.

The Business Analytics major aims to provide students with an understanding of the impact, potential and limitations of business analytics for businesses in today’s data-driven world. The major develops a range of skills and competencies that enhance existing skills common to business professionals and develop new skills that are now considered necessary for business professionals. Business Analytics is positioned at the intersection of business and Information, Communications and Technology (ICT). As such ICT-related skills will be developed and applied with a specific focus on application for businesses by business professionals, along with the development of other skills relevant to business analytics such as critical thinking, problem solving, communication and teamwork. The Business Analytics Major is relevant for all business professionals due to the ubiquity and proliferation of data and the significant potential of the wealth of data to provide businesses with a competitive advantage.

Recommended study pattern

For students undertaking full-time study the following study pattern is recommended:

Year 1. 8 Subjects in first year including:

• 4 Core subjects
  • TAS-BAA111 People and Organisations
  • TAS-BEA111 Introduction to Markets and the Economy
  • TAS-BEA140 Data Analysis for Business
  • TAS-BFA103 Accountability and Accounting
• 2 Major subjects
  • Choose 1 major subject from the following:
    • TAS-KIT101 Programming Fundamentals
    • TAS-ZAT113 Programming Principles
  • Choose 1 major subject from the following:
    • TAS-KIT119 Database Fundamentals
    • TAS-ZAT119 Data Analytics for Cyber Security
• 2 UTAS Electives

Year 2. 8 Subjects in second year including: 

• 4 Core subjects
  • TAS-BAA211 Entrepreneurship
  • TAS-BAA215 Business and Corporate Law
  • TAS-BMA202 Business Strategy
  • TAS-BMA250 Managerial Social Responsibility
• 2 Major subjects
  • TAS-BEA212 Fundamentals of Business Analytics
  • TAS-BEA213 Data Analytics for Accounting
• 2 UTAS Electives

Year 3. 8 Subjects in third year including: 

• 4 Major subjects
  • TAS-BEA318 Business Analytics for Strategic Decision-Making
  • TAS-BEA319 Artificial Intelligence and Big Data Applications for Business
  • TAS-BEA342 Forecasting for Economic Decision-Making
  • TAS-BFA315 Information Systems for Business
• 4 UTAS Electives

Award requirements

Successful completion of 24 subjects as outlined in the recommended study pattern within 3-7 years, from the time of first enrolment.

Choose your subjects

Majors

The first two subjects in the Major focus on building foundational programming skills for Business Analytics. The intermediate subjects then build on these foundational skills by developing knowledge on the business context and various applications of analytics in a range of business contexts. The advanced subjects augment the foundational and intermediate skills and knowledge gained by developing skills in assisting strategic decision-making, economic forecasting and finally building knowledge on the role, potential and limitations of emerging technologies on Business Analytics.

Degrees are usually made up of core subjects and electives. Some degrees include a choice of majors, so you can focus your studies on a specialisation.

This list is a general overview. Download the full Degree Guide for more information.

• Core Subjects

• Major Subjects

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Indicative total fee $43,070

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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• Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least two subjects of study (equivalent to 25 UTAS credit points) at 100 level or higher and which may include 100 level subjects completed in the UTAS Diploma of University Studies. If you have failed any subjects, your application may be subject to further review before an offer is made; OR
• Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).

Successful completion of any two OUA open access subjects of study at the equivalent AQF level, unless otherwise specified

Applicants are ranked by ATAR and offers are made based on the number of places available. In 2024, the lowest ATAR to receive an offer into this course was 50.40 The lowest ATAR to receive an offer may change from year to year based on the number of applications we receive.

Applicants who have recently completed senior secondary studies but have not received an ATAR may still be eligible for admission. We will consider your individual subject results on a case-by-case basis when we assess your application.

Successful completion of a Certificate IV or higher (or equivalent) in any discipline.

If you’ve completed one of the VET qualifications listed below you are guaranteed both entry and credit into the Bachelor of Business. You will need to choose a study plan which contains a major relevant to your qualification.  

• FNS50222 Diploma of Accounting - credit given is 100 credit points
• BSB50420 Diploma of Accounting- credit given is 100 credit points

Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement. Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.

You may be eligible for advanced standing (i.e. credit) in this degree if you:

• Have completed an award such as a Diploma or Advanced Diploma from the University or another institution
• Are currently studying another Bachelor degree at the University or at another institution;
• Have completed a Bachelor degree at the University or an equivalent award from another institution.

In addition to these formal agreements, we also offer credit for a wide range of other VET qualifications. Generally, you can gain credit for your TAFE/VET study if: 

• It’s in a similar study area as your proposed university study, 
• Is at Diploma of Advanced Diploma level, and 
• It was completed no more than 10 years ago. 

Visit our TAFE and VET students website to learn more about articulation, and how to apply for credit into this degree.

How to apply for credit

• You can apply for a credit/advanced standing as part of the online application process.