Bachelor of Business with a Major in Sports Management
Enter the competitive arena of the business side of sport
Win off the field with business skills including sports marketing and event management. From community clubs to national competitions, you’ll be set to join this high growth sector offering diverse job opportunities to sports management graduates.
Australian Higher Education Loan Program (HELP)
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What you'll learn
Explore the world of sports management and the growth and opportunities in the delivery of sport in Australia.
Dive into how sport, advertising and sponsorship function as well as social media and fan engagement.
Plan and manage events, and accurately assess if they achieve key business objectives.
Learn how marketing can position your sporting club, organisation or brand for success in the highly competitive sport market.
Facility Management:Learn how to manage the operational aspects of a sporting and recreational facility including staffing, organisational structure and risk management.
On successful completion of this Course students will be able to:
- Define and integrate theoretical principles applicable to sports management and apply those principles in a range of practices
- Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
- Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- Work collaboratively in diverse groups
Sports Operations Manager
Take a lead role in the management of clubs and sporting facilities. Develop and implement plans, while managing cost and negotiating with suppliers to maximise efficiencies.
Sports Media and Marketing Manager
You'll have two key goals as a marketing manager in the sports world: to attract new fans and business sponsors. You'll develop marketing campaigns designed to support your organisation or company.
Partnership and Sponsorship Manager
Your main objective is to craft strategic partnerships & secure new sponsors, whilst maintaining excellent relationships with your existing sponsors. You'll be a valued member of the team, helping to fund teams, stadiums and community events.
In this exciting role, you'll pull together small and large scale events for your organisation. You'll plan events, communicate with stakeholders and ensure events will run smoothly.
Oversee your team and its' development. You'll establish goals, maintain key values and motivate great performance.
Business Development Manager
Your role is all about the future - new customers, new markets, new products and new processes. You'll plan and strategise development, helping your company to reach their business goals.
Be the face of the company as a key contact point to important clients. You'll manage their goals and expectations, creating valuable and lasting relationships.
The Bachelor of Business with a major in Sports Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and is a part of the five per cent of business schools worldwide accredited by AACSB.
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Diploma entry pathways
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.
Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.
Our Course Consultants will step you through the process of entry and credit using previous study.
2022 Guaranteed Entry ATAR: 60
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).
Work and Life
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
Credit for previous study or work
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.
Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Recognition of Prior Learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.
Be part of the future of sport and join a global multibillion dollar industry. In this course, you’ll use cutting edge technology and remain connected to a professional network throughout your studies. You will learn how to manage sporting clubs and facilities, organise events, and develop community initiatives that promote healthy living.
Taught by skilled experts in the field, this degree gives you an understanding of the financial, administrative and legal aspects of sports management. You’ll learn to analyse data to stay ahead of the game and graduate feeling workforce ready.
Degree structure details
Recommended Study Pattern
A total of 24 units are taken to complete the Bachelor of Business with a major in Sports Management, including six core business units, two capstone units, eight Sports Management major units and eight electives. In capstone units you combine the skills you'll learn throughout your degree and apply them to practical scenarios to solidify your knowledge. You'll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.
Core Business units
- Learning and Communicating for Innovative Business Practice (COM10011)
- Financial Information for Decision Making (ACC10007)
- Economic Principles (ECO10004)
- Introduction to Business Information Systems (INF10003)
- Introduction to Management (MGT10001)
- Fundamentals of Marketing (MKT10007)
- Advanced Innovative Business Practice (BUS30024)
- Industry Consulting Project (BUS30009)
Sports Management major units
- Sports Marketing (SPO20001)
- Sports/ Advertising/ Media (MDA20011)
- Critical Thinking in Management (MGT10002)
- Business and Society (MGT20006 )
- Events Management (PUB30001)
- Introduction to the Sport Industry (SPO10001)
- Sport Clubs and Facilities Management (SPO20002)
- Governance and Sports Law (SPO30001)
- Integrated Marketing Communication (MKT20021)
- Global Media Industries (MDA10008)
- Big Data Management (INF20016)
- Strategic Planning (MGT30005)
- Planning for Career Success (CAR10001)
To qualify for the award of Bachelor of Business (Sports Management) students must complete 300 credit points comprising of:
- Eight  prescribed Bachelor of Business core units of study (100 credit points)
- Eight  units of study from the Sports Management discipline major (100 credit points)
- Secondary studies (100 credit points) comprising of a second major, minor/s, student enrichment studies or electives Careers in Curriculum* Included in the 300 credit points, students must complete two capstone units and at least 75 credit points (normally six units) at Advanced Level (i.e. Stage 3 or AQF Level 7) plus a not for credit unit, Careers in the Curriculum*. Students may not complete any more than 125 credit points (normally 10 units) at Introductory Level (i.e. Stage 1 or AQF Level 5). *On campus students only.