Bachelor of Business with a Major in Sports Management

Course highlights:

1. Sport Business Fundamentals: Build a solid grounding in marketing, finance, economics and management, then apply it directly to the sport industry.
2. Data-Driven Decision-Making: Use sport analytics to make smarter calls on everything from match performance to fan experience and sponsorships.
3. Leadership and Governance: Understand how sport organisations are run, from legal structures and board performance to the balance between paid leaders and volunteer boards.
4. Media, Technology and the Modern Game: Explore how media rights, digital platforms and emerging technologies are reshaping sport, and what that means for fan engagement, business models and the industry’s future.

What is the Bachelor of Business – Sports Management?

Swinburne Online’s Bachelor of Business with a major in Sports Management is a 100% online undergraduate degree that prepares you to manage sporting clubs, events and organisations across Australia’s multibillion-dollar sports industry. 

You’ll learn the business side of sport: finance, marketing, governance, law and analytics – and how to apply it in the real world. Your assignments draw on Swinburne research with partners like Richmond Football Club, the Australian Football League and Tennis Australia, building skills to tackle disruptive trends in a rapidly digitised and evolving industry.   

This course suits people who love sport and want to build a career in it off the field. If you’re into event management, club operations, sports marketing, or the data behind the game, this is where you start. 

How you’ll study

• The Bachelor of Business with a major in Sports Management runs across three Teaching Periods per year.
• Expected study load is between 10-12.5 hours per unit, per week.
• Set your own study pace by taking one or more units per Teaching Period.
• You’ll have 24/7 access to your online classroom, discussion boards, and learning content.
• Learning is delivered through interactive materials, including videos, quizzes, podcasts, diagrams, and written content.

Recommended study pattern

To be awarded the Bachelor of Business with a major in Sports Management, you must complete 24 units in total made up of:

Core units

Learning and Communicating for Innovative Business Practice (COM10011)

Contemporary Management Principles (MGT10001)

Marketing and the Consumer Experience (MKT10009)

Financial Information for Decision-Making (ACC10007)

Economics for Business Decision-Making (ECO10005)

Business Digitalisation (INF10024)

Business Consulting Project (BUS30032)

Core Business Practice units

You must complete one (1) of the following:

Planning for Career Success (CAR10001)

Sustainable Business Practice (BUS30031)

Sports Management Major units

Business for Sustainability, Social Change & Impact (BUS10014)

The Sports Industry (SPO10001)

Building Sport Brands (SPO20001)

Sport Business Analytics (SPO20003)

Sport, Media & Technology (SPO20004)

Leading Sport Organisations (SPO30001)

Future of Sport (SPO30003)

Sport & Sustainability (SPO30004)

Electives

Complete eight (8) electives to round out your degree. Tailor your course to suit your strengths, interests, and career goals by choosing elective units.

Here’s what our Swinburne Online academic staff recommend for this course:

Integrated Marketing Communication (MKT20021)

Global Media Industries (MDA10008)

Big Data Management (INF20016)

Strategic Planning (MGT30005)

Planning for Career Success (CAR10001)

Business for Sustainability, Social Change and Impact (BUS10014)

Award requirements

To qualify for the award of Bachelor of Business (Sports Management) students must complete 300 credit points comprising of:

• Eight [8] core units of study (100 credit points)
• Eight [8] units of study from the Sports Management discipline major (100 credit points)
• Eight [8] units of study (100 credit points) comprising of electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $52,197

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Study on your own terms with this forward-thinking university.

It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

Learn more about Swinburne University of Technology

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QS World University Ranking 2026, within Australia:

19

Times Higher Education World University Ranking 2026, within Australia:

15

Applicants are required to meet one of the following minimum entry requirements:

• A completed or partially completed tertiary qualification (e.g. relevant Certificate IVs, Diploma, Advanced Diploma, Associate Degree, incomplete or complete Bachelor’s degree); or
• 4+ years of relevant work experience; or
• Recent Year 12 Victorian Certificate of Education (VCE) or equivalent completion, with the required English study score.

Credit for Prior Learning

If you have completed recent prior studies, you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your prior studies related to your chosen subjects.

This is assessed on a case-by-case basis, where every applicant is assessed individually.