Bachelor of Business with a Major in Sports Management

1. Marketing and Consumer Experience - Learn key marketing concepts, consumer behaviour, and how marketing connects with other business areas.
2. Future of Sports - Dive into disruptive trends like digitalisation, innovation, and the evolving impact on the industry, and examine how these changes reshape everything from business models to fan experiences.
3. Leading Sport Organisations - Focus on governance, legal structures, and the roles of both paid leaders and voluntary boards, while exploring key issues like board performance and dual leadership dynamics.
4. Sport Business Analytics - Master the world of numbers in sports, with data-driven decision-making to optimise everything from match performance to fan experiences, sponsorships, and more!

Become a key player in sport and join a multibillion-dollar industry. In this unique course, you will learn how to manage sporting clubs and facilities, organise events, run sport organisations and develop community initiatives that promote healthy living.

Learn the ins and outs of sports management, including finance, administration, and law, while developing strategies to build healthier communities through sport. 

Taught by experts, this degree gives you the skills to analyse data and trends, keeping you ahead of the game in the fast-paced sports world.

Your assignments are based on Swinburne research with partners such as Richmond Football Club, the Australian Football League, Tennis Australia, as well as government, agencies and sport technology start-ups. Gain hands-on experience in your Industry Consulting Project, where you’ll work on a project for a real client and start building your network. 

Recommended study pattern

A total of 24 units are taken to complete the Bachelor of Business with a major in Sports Management, including seven business fundamental units, the choice of one of two core business practice units, eight Sports Management major units and eight elective units. You'll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.

Core Business Fundamental units

• Learning and Communicating for Innovative Business Practice (COM10011)
• Contemporary Management Principles (MGT10001)
• Marketing and the Consumer Experience (MKT10009)
• Financial Information for Decision-Making (ACC10007)
• Economics for Business Decision-Making (ECO10005)
• Business Digitalisation (INF10024)
• Business Consulting Project (BUS30032)

Core Business Practice units

And a choice of one unit from:

• Planning for Career Success (CAR10001)
• Sustainable Business Practice (BUS30031)

Sports Management Major units

• Business for Sustainability, Social Change & Impact (BUS10014)
• The Sports Industry (SPO10001)
• Building Sport Brands (SPO20001)
• Sport Business Analytics (SPO20003)
• Sport, Media & Technology (SPO20004)
• Leading Sport Organisations (SPO30001)
• Future of Sport (SPO30003)
• Sport & Sustainability (SPO30004)

Recommended electives

• Integrated Marketing Communication (MKT20021)
• Global Media Industries (MDA10008)
• Big Data Management (INF20016)
• Strategic Planning (MGT30005)
• Planning for Career Success (CAR10001)
• Business for Sustainability, Social Change and Impact (BUS10014)

Award requirements

To qualify for the award of Bachelor of Business (Sports Management) students must complete 300 credit points comprising of:

• Eight [8] core units of study (100 credit points)
• Eight [8] units of study from the Sports Management discipline major (100 credit points)
• Eight [8] units of study (100 credit points) comprising of electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $50,976

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

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If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:

• Completed or partially completed an approved tertiary qualification (like a diploma, advanced diploma, associate degree, or degree).
• Relevant work experience and English language skills, or a STAT result (Special Tertiary Admissions Test), may also be considered.
• All students need to demonstrate that they can undertake the course with a reasonable prospect of success.
• The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Our Course Consultants will step you through the process of entry and credit using your previous study.

• If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
• Minimum ATAR requirements may apply for some courses.
• VCE prerequisites: Units 3 and 4 – a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.