Bachelor of Business with a Major in Sports Management

Sports Management

Explore the world of sports management and the growth and opportunities in the delivery of sport in Australia. 

Sports Media

Dive into how sport, advertising and sponsorship function as well as social media and fan engagement. 

Event Management

Plan and manage events, and accurately assess if they achieve key business objectives. 

Sports Marketing

Learn how marketing can position your sporting club, organisation or brand for success in the highly competitive sport market. 

Facility Management

Learn how to manage the operational aspects of a sporting and recreational facility including staffing, organisational structure and risk management. 

On successful completion of this Course students will be able to:

1. Define and integrate theoretical principles applicable to sports management and apply those principles in a range of practices.
2. Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts.
3. Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line.
4. Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas.
5. Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience.
6. Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies.
7. Work collaboratively in diverse groups.

Be part of the future of sport and join a global multibillion dollar industry. In this course, you’ll use cutting edge technology and remain connected to a professional network throughout your studies. You will learn how to manage sporting clubs and facilities, organise events, and develop community initiatives that promote healthy living.

Taught by skilled experts in the field, this degree gives you an understanding of the financial, administrative and legal aspects of sports management. You’ll learn to analyse data to stay ahead of the game and graduate feeling workforce ready.

Recommended study pattern

A total of 24 units are taken to complete the Bachelor of Business with a major in Sports Management, including seven business fundamental units, the choice of one of two core business practice units, eight Sports Management major units and eight elective units. You'll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.

Core Business Fundamental units

• Learning and Communicating for Innovative Business Practice (COM10011)
• Contemporary Management Principles (MGT10001)
• Marketing and the Consumer Experience (MKT10009)
• Financial Information for Decision-Making (ACC10007)
• Economics for Business Decision-Making (ECO10005)
• Business Digitalisation (INF10024)
• Business Consulting Project (BUS30032)

Core Business Practice units

And a choice of one unit from:

• Planning for Career Success (CAR10001)
• Sustainable Business Practice (BUS30031)

Sports Management Major units

• Business for Sustainability, Social Change & Impact (BUS10014)
• The Sports Industry (SPO10001)
• Building Sport Brands (SPO20001)
• Sport Business Analytics (SPO20003)
• Sport, Media & Technology (SPO20004)
• Leading Sport Organisations (SPO30001)
• Future of Sport (SPO30003)
• Sport & Sustainability (SPO30004)

Recommended electives

• Integrated Marketing Communication (MKT20021)
• Global Media Industries (MDA10008)
• Big Data Management (INF20016)
• Strategic Planning (MGT30005)
• Planning for Career Success (CAR10001)
• Business for Sustainability, Social Change and Impact (BUS10014).

Award requirements

To qualify for the award of Bachelor of Business (Sports Management) students must complete 300 credit points comprising of:

• Eight [8] core units of study (100 credit points)
• Eight [8] units of study from the Sports Management discipline major (100 credit points)
• Eight [8] units of study (100 credit points) comprising of electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $50,976

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Diploma entry pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.

2022 Guaranteed Entry ATAR: 60.

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE prerequisites:

Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.