Market Research

About this subject

• What you'll learn

  At the completion of this subject students will be able to:

  1. Use and apply knowledge of market research design and methodology for the purpose of creating valid and reliable information for effective marketing related decision making.
  2. Differentiate and evaluate various market research designs and techniques, including issues of measurement, sampling, data collection and analysis, for resolving different types of marketing related problems.
  3. Demonstrate practical skills in the use of a statistical analysis program, including the ability to interpret and evaluate computer-generated output for the purpose of decision making.
  4. Integrate knowledge and skills acquired in order to effectively present relevant market research information in a written report of an appropriate business-like standard.

  Assurance of Learning:

  This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Apply evidence based research at an advanced level using innovative, creative and entrepreneurial approaches in business contexts.

• Topics covered

• Description

• Assessments

• Textbooks

• About Griffith University

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

• GRF-GCM-GCE-2026 - Graduate Certificate in Marketing

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.