Services Marketing

About this subject

• What you'll learn

  At the completion of this subject students will be able to:

  1. Demonstrate an understanding of the foundation principles and uniqueness of services and how these elements present challenges to both service organisations and consumers of services.
  2. Evaluate issues associated to the design, maintenance and sustainability of service products in relation to the extended marketing mix.
  3. Evaluate the complex nature of service encounters from customer, relational and managerial perspectives.
  4. Develop marketing strategy through the design of marketing mix elements that accommodate specific service issues/settings/industries.
  5. Develop strategic directives that promote equity, CSR, quality assurance, customer satisfaction and relationship management for organisations operating within the service sector.

• Topics covered

• Description

• Assessments

• Textbooks

• About Griffith University

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

• GRF-GCM-GCE-2026 - Graduate Certificate in Marketing

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.