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Learn the latest tools of brand development, digital strategy and campaign management. Get real skills in market research. You’ll explore content planning and digital disruption by creating bespoke marketing plans as part of your degree.

Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.

Develop practical skills and gain first-hand experience. You’ll choose from a range of business topics like events and PR. Grow your expertise and professional networks during industry placements. Gain an advantage in today’s competitive marketplace.

Study key business principles with a focus on marketing. You’ll explore current theory and practice. Learn how it works in the real world—see professionals engaging customers during your placements. Co-developed with the Australian Marketing Institute.