Your upfront cost: $0
- 20 Jul 2020
QS RANKING 2020
Times Higher Education Ranking 2020
Upon completion of this subject, students should be able to:
- Describe and explain the nature and impacts of visitor engagement
- Evaluate key principles and practices related to visitor engagement models
- Identify and analyse strategies to enhance the visitor experience
- Identify, evaluate and use relevant discipline tools and techniques
- Identify and evaluate relevant behaviours, principles and perspectives in the workplace
- Use reflective and deliberative thinking to generate plans for self-development
- Apply practice and discipline based skills and knowledge to communicate solutions to real world problems
- Introduction to Visitor Engagement
- Defining the Visitor and the Concept of Visitor Engagement
- What Does it Mean to be Tasmanian?
- Key Trends in Visitor Engagement
- It’s all about the Experience!
- The Power of Storytelling
- Sharing, Hosting and Living like a Local
- ‘When 2.5 Million Millennials came to Tasmania’
No eligibility requirements
No special requirements
High quality visitor engagement plays a critical role in enhancing the overall visitor experience. Tourism is a customer service industry that inspires visitors to explore a destination through its cultural and natural heritage, and other significant attributes. The ability to identify, create and communicate engaging and authentic visitor experiences is a fundamental skill for all those in the tourism industry. In this unit you will examine key concepts and practices in visitor engagement as it applies to tourism in Tasmania, and develop your understanding of the role that engagement plays in enhancing the visitor experience.
Activities will include engaging in your own ‘visitor experience’ in another location to analyse and reflect on how this experience may be perceived by the ‘visitor’. You will also conduct interviews and propose a concept development for visitor engagement, which will be uniquely Tasmanian.
- Engagement Task: Unit Outline Quiz (0%%)
- Engagement Task: Discussion Post (0%%)
- Group Interview Analysis (20%%)
- Reflective Report (30%%)
- Group Oral Presentation (50%%)
Check the learning management system (LMS) of your university for textbook details.