Value Chain Management in Agribusiness

• • Value Chains vs Supply Chains
  • Value Chains Structure & Function
  • Stakeholders and Actors
  • Customer Relationships
  • Value in Value Chains
  • Governance
  • Communication & Ethics
  • Value Chain Upgrading and Improvement
  • Branding and Messaging
  • Digital Chains
  • Rapid Value Chain Analysis
  • Telling the story
  • Review

No eligibility requirements

Additional requirements

No additional requirements

In this subject you will be introduced to value chains and how they are managed in primary production to improve business performance. Value chain management (VCM) is an important concept that integrates supply chain components and processes with performance management, monitoring, communication, governance and value. You will investigate stakeholders, beneficiaries, value chain structure and value-creating elements, and be exposed to how a focus on value can benefit all the businesses and actors in a producer-to-consumer chain. You will explore how chain efficiency and effectiveness can affect net value of products to end users and each participant and impact of the whole value chain. Through online learning activities, case studies, tutorials, and workshops, you will also learn the importance of customer relationships, the impact of branding and messaging, and where value might be created in digital transactions. 

This subject also incorporates learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs. 

You will be introduced to:

- a range of methods, tools, techniques and approaches to practice

- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios

- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations

- ways of understanding problems and developing solutions through active inquiry.

• Value Network Analysis (30%)
• Presentation (30%)
• Perception Activity (0%)
• Case Study (40%)

For textbook details check your university's handbook, website or learning management system (LMS).