International Business Management

• • 1 INTRODUCTION TO INTERNATIONAL BUSINESS COMMUNICATION
  • 2 Written communication: business writing
  • 3 Written communication: research and academic writing
  • 4 Oral communication: public presentations and visual aids
  • 5 Interpersonal communication
  • 6 Conflict and negotiation skills
  • 7 Intercultural communication
  • 8 Organisational communication: an introduction
  • 9 Organisational communication: teams and work groups
  • 10 Organisational communication: knowledge management and social media
  • 11 Organisational communication: customer service and public relations

No eligibility requirements

Special requirements

No special requirements

The primary aim of this subject is to introduce you to business management concepts and practice with particular emphasis on international business. The subject includes topics which will explore contemporary management theories and their application in a complex international environment. An important part of the subject is the attention given to human aspects of management which have added complexity in an international environment. The topics covered encompass the fundamentals of management that are vital to the successful operation of any business.

• ONLINE QUIZ (10%)
• Closed Book (40%)
• MARKET ATTRACTIVENESS (20%)
• INTERNATIONALISATION RISKS AND STRATEGY (30%)