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Undergraduate | TAS-ZAA144-2023

Designing Events

Enrol today with instant approval and no entry requirements

Study method

100% online


100% online

Entry requirements

No ATAR needed

No prior study


14 weeks

Start dates

  • 10 July 2023

Price from


Upfront cost


HECS-HELP and FEE-HELP available

About this subject

What you'll learn

Upon completion of this subject, the student should be able to:

  1. Explain the purposes and impacts of events to government, businesses and communities.
  2. Analyse and use event concepts to communicate experiences for communities.
  3. Analyse and apply best practice event design approaches to design purpose-relevant event experiences.
  4. Communicate the rationale and implications for event designs to event stakeholders.
  5. Reflect on transferable event design skills to communicate plans for professional development as an adaptive practitioner.
    • The Event Typology
    • Event Roles and Responsibilities
    • Events in the Mixed Economy
    • Events in the Experience Economy
    • Introduction to Design Thinking in Event Design
    • Event Legacies
    • Designing for Sustainability
    • Defining the Event Story
    • Telling the Event Story
    • The Future of Events
    • Transitioning to Event Management
  • This subject investigates events of varying scale, and identifies their contribution as a potential key driver of growth and economic development of businesses, cities and communities. It analyses the social, cultural and environmental impacts of events on destinations and communities. It also examines the relevance, value and appropriateness of events. Activities will support analysing types of events, venues, themes, target markets, relevance to communities and how events contribute to the mixed economy. You will examine approaches to conceptualising an event of relevance for a specific audience, prepare a simulated event bid, engage in group presentations, and complete an observation of an event to analyse its design components. These activities and tasks will provide you with opportunities to identify key skills and how you may apply this learning in the future to event design.

    This subject introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs. 

    You will be introduced to:

    - a range of methods, tools, techniques and approaches to practice

    - principles and perspectives such as values, ethics, empathy and leadership in real world scenarios

    - reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations

    - ways of understanding problems and developing solutions through active inquiry.

    • Linking Event Management Skills to Local Events (20%)
    • Event Proposal (40%)
    • Mixed Economy Case Study (40%)
  • For textbook details check your university's handbook, website or learning management system (LMS).

  • Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.

    Learn more about UTAS.

    Explore UTAS courses.

    QS Ranking 2023: 17

    Times Higher Education Ranking 2023: 22

Entry requirements

No entry requirements

Additional requirements

  • Other requirements - The subject requires compulsory attendance (attending or online) linked to Assessment 'Event Proposal'. Teaching Pattern: Weekly online 2 hour tutorial; 1 x full day online workshop per semester

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