Marketing Principles: Trading and Exchange
UndergraduateUSA-MARK10182025
Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies.
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 14 Sept 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Start dates
- 7 Apr 2025,
- 22 Sept 2025
- Price from
- $2,300
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Marketing Principles: Trading and Exchange
About this subject
By the end of this 10-week course, you’ll be able to:
- Identify the concepts and principles used in marketing management.
- Recognise and critically appraise the use of these concepts and principles by organisations.
- Explain how contemporary markets function and what influences customer and client response.
- Demonstrate the ability to find key information about markets and major organisations' marketing policies.
- Apply the concepts and principles of marketing in written and oral form.
- Marketing
- Marketing Environment
- Customer segmentation and targeting
- Market research
- Product (Goods and Services)
- Pricing and discounting
- Retailing and Shopping
- Global Marketing, social responsibility and ethics
- Media and advertising
- Strategic marketing and planning
Gain a solid foundation and broad overview of marketing, no matter what industry you choose to work in.
Explore the main concepts and principles that underpin marketing thinking and practice. Learn to write a marketing plan for your business that includes essential elements such as market trends, competitor analysis, SWOT analysis (strengths, weaknesses, opportunities and threats), target markets, objectives and market strategies.
UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
This is a first year course from UniSA Online’s Marketing and Communication degrees.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Report (40%)
- Project (60%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- 22
Entry requirements
No entry requirements
Additional requirements
- Other requirements - Students must be aged 17 or older by the time teaching commences for their course of study, in accordance with UniSA’s Selection and entry to programs policy.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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Each of your subjects will be held over the course of a study term, and they’ll usually require 10 to 12 hours of study each week. Subjects are identified by a title and a code, for example, Developmental Psychology, PSY20007.
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If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
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