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Marketing Principles: Trading and Exchange

Undergraduate | USA-MARK1018 | 2024

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Enrol today with instant approval and no entry requirements

Study method
100% online
100% online
Enrol by
8 Sept 2024
Entry requirements
No ATAR needed,
No prior study
10 weeks
Start dates
1 Apr 2024,
16 Sept 2024

Price from


Upfront cost


FEE-HELP available

Marketing Principles: Trading and Exchange

About this subject

  • By the end of this 10-week course, you’ll be able to:

    1. Identify the concepts and principles used in marketing management.
    2. Recognise and critically appraise the use of these concepts and principles by organisations.
    3. Explain how contemporary markets function and what influences customer and client response.
    4. Demonstrate the ability to find key information about markets and major organisations' marketing policies.
    5. Apply the concepts and principles of marketing in written and oral form.

Entry requirements

No entry requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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