Marketing Principles: Trading and Exchange

• • Marketing
  • Marketing Environment
  • Customer segmentation and targeting
  • Market research
  • Product (Goods and Services)
  • Pricing and discounting
  • Retailing and Shopping
  • Global Marketing, social responsibility and ethics
  • Media and advertising
  • Strategic marketing and planning

No eligibility requirements

Special requirements

No special requirements

Gain a solid foundation and broad overview of marketing, no matter what industry you choose to work in. 

Explore the main concepts and principles that underpin marketing thinking and practice. Learn to write a marketing plan for your business that includes essential elements such as market trends, competitor analysis, SWOT analysis (strengths, weaknesses, opportunities and threats), target markets, objectives and market strategies.

UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. 

Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.

This is a first year course from UniSA Online’s Marketing and Communication degrees.

• Report (40%)
• Project (60%)