Marketing Analytics

• • Data Reduction Techniques
  • Brand Performance Measures
  • Dirichlet Model
  • Conditional Trend Analysis
  • Conjoint Analysis
  • Best Worst Method
  • Bass Model
  • Advertising Response Functions
  • Price Elasticity

No eligibility requirements

Additional requirements

No additional requirements

Gain highly sought-after analytical skills using marketing models and tools.  

Study consumer markets, brand performance, product attributes and market behaviour. The course focuses on providing you with knowledge that can be applied across a wide range of marketing contexts and will be extremely useful in your future career no matter where you work.  

You’ll learn how to present data in a meaningful way for stakeholders. Study how to appraise the performance of brands, determine which product features can be more profitable, as well as how sales can be forecasted for a new product.  

UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  

Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. 

This is a second-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.

Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

• Other (50%)
• Report - 2500 words (50%)

For textbook details check your university's handbook, website or learning management system (LMS).