Introduction to Social Media

• • Social media in contemporary society
  • The networked society and its impact on interpersonal communication
  • Personal branding, privacy and your social media presence
  • Social media fails: reputation, outrage and public shaming
  • Celebrity and social media
  • Social media platforms: user profiles and effectiveness
  • Social media as an organisational communication tool
  • Social media case studies
  • Industry case studies
  • Analytics and metrics

No eligibility requirements

Special requirements

No special requirements

Discover how social media can be used as strategic communication tool. Learn how to enhance or create your professional online profile. This could be your LinkedIn profile, a blog or a business account using Instagram, Facebook or Twitter. Building a strong and positive social media profile is vital to your career, regardless of your profession or industry.

Learn which platforms are most effective in delivering your message to your target audience. You will be encouraged to move beyond the role of social media user to critically evaluate your own social media usage and profile, and the impact this has on your own reputation.

As part of your assessments, you’ll also conduct an audit of an organisation’s social media activity and assess the tactics, strategies and effectiveness of each platform. 

UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. 

Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.

This is a first-year course from UniSA Online’s Bachelor of Communication degree

• Continuous Assessment (45%)
• Report (55%)