Subject details

  1. Examine the structure and features of the global marketplace and its global institutions
  2. Compare and contrast how the global business environment affects the operations and strategies of international business

  3. Rationalise international business resources, theories and principles to evaluate the various means of international engagement and decision making in international business

  4. Critically evaluate the effectiveness of international business operations and strategies

  5. Analyse and evaluate the relationship between global business environment and international business

  • Topics

    • Introduction to International Business
    • Globalisation and Internationalization
    • Participants in International Business
    • Cultural Issues in International Business
    • International Trade and Investment
    • Political Environment
    • Emerging Markets
    • Global Strategic Structure
    • International Entry Strategy
    • Contemporary Research in International Business
  • Study resources

    • Instructional Methods

      • Discussion forum/Discussion Board
      • Online assignment submission
    • Online Materials

      • Resources and Links
      • Printable format materials
      • Audio-Video streaming

Entry Requirements

Equivalent Subjects

You cannot enrol in this unit if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

Special requirements

No special requirements

Business operates in a global marketplace. As a result, business professionals need to understand the international business environment and its impact upon their organisation's operations.

The subject examines the structure and features of the global marketplace, how organisations interact with that marketplace, and how they respond to its complexities.

  • Case Study - 2000 Words (40%)
  • Invigilated Exam - 3 Hours (60%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.

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