Essentials of Marketing Planning
UndergraduateUSA-MARK30212025
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 14 Sept 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Start dates
- 7 Apr 2025,
- 22 Sept 2025
- Price from
- $2,300
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Essentials of Marketing Planning
About this subject
By the end of this 10-week course, you’ll be able to:
- Describe the components of a marketing plan.
- Develop strategies for a marketing plan.
- Apply course knowledge to develop a marketing plan.
- Identify appropriate courses of action, along with the advantages and disadvantages of different approaches.
- Contribute to strategic thinking and decision making within an organisation.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline.
- Introduction to Business and Marketing Planning
- Analysing internal and External Environments
- Market Research and Segmentation
- Strategies - Planning for Competitive Advantage
- Planning for the Marketing 4Ps
- Ethics and Sustainability
- The Impacts of the Internet on Marketing Strategies
- Planning for Internationalisation
- Performance, Measurement, Evaluation and Control
Get to know the different components of a marketing plan. Cover a range of topics including the marketing planning process, identifying your competitive advantage and specific strategies for internationalisation, as well as approaches for conducting business online. You’ll also gain skills in using different tools to plan, implement and evaluate business and marketing strategies.
UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.
This is a third-year course from UniSA Online’s Marketing degree. When studying this course as a "single subject", prior knowledge from MARK 1018, MARK 1016 or equivalent will support your success.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Continuous (20%)
- Strategy Report - Marketing Plan part 2 (40%)
- Analysis Report - Marketing Plan part 1 (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
The University of South Australia (UniSA) is ranked as one of the best young universities in the world, and is the number one university in Australia for graduate employability. UniSA offers over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning, and is a valuable partner with Open Universities Australia.
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- 22
Entry requirements
No entry requirements
Additional requirements
- Other requirements - Students must be aged 17 or older by the time teaching commences for their course of study, in accordance with UniSA’s Selection and entry to programs policy.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Why study a single subject?
Bite sized study
Try studying a particular area to see if online study suits you, or upskill in just a few months with a single subject that you’re interested in.
Pursue a dream
With thousands of single subjects to choose from, you can find topics that get you on the path to your higher education goals fast.
Gain Uni credit
Most single subjects are part of a full degree. That means if you’re keen to keep learning, you can gain credit for the subjects you’ve successfully completed.
Single subject FAQs
What’s a single subject?
Single subjects are the individual components that make up a degree. With Open Universities Australia, you’re able to study many of them as stand-alone subjects, including postgraduate single subjects, without having to commit to a degree.
Each of your subjects will be held over the course of a study term, and they’ll usually require 10 to 12 hours of study each week. Subjects are identified by a title and a code, for example, Developmental Psychology, PSY20007.
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First, find the degree that you would like to study on our website.
If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
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For more information about how to pay for your studies visit our fees page or contact a student advisor.
How do I enrol?
When you’ve made your choice, click ‘Enrol now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to us and we’ll talk you through it.
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