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Consumer Behaviour

Undergraduate | USA-MARK1016 | 2024

Enrol today with instant approval and no entry requirements

Study method
100% online
Assessments
100% online
Enrol by
16 June 2024
Entry requirements
No ATAR needed,
No prior study
Duration
10 weeks
Start dates
8 Jan 2024,
24 June 2024

Price from

$2,200

Upfront cost

$0

FEE-HELP available

Consumer Behaviour

About this subject

  • By the end of this 10-week course, you’ll be able to: 

    1. Describe key aspects of consumer behaviour and market segmentation. 
    2. Describe the complexities of consumer decision making processes. 
    3. Apply widely generalised consumer behaviour models. 
    4. Assess the value of scientific investigation of consumer behaviour issues. 
    5. Apply consumer behaviour theory to practical marketing problems 
    6. Demonstrate Business Enterprise Skills in the context of the Marketing discipline.

Entry requirements

No entry requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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