Subject details

Students who successfully complete this subject will be able to

  1. Identify how sport, advertising and media are central to an understanding of ourselves and the society of which we are a part
  2. Demonstrate an understanding of the connections between professional sports organisations, social media and fan engagement
  3. Critically analyse various social media platforms and campaigns utilised by sports organisations, teams and individual sports stars
  4. Construct a social media sports campaign.
    • The Sport Media Nexus
    • Analysing Social Media Sports CampaignsDecoding Media Advertising
    • Gender, Race and Sport
    • Sports, Celebrity Athletes and Social Media
    • Sports Fans: Identities, Communities and Online Engagement
    • Merchandising
    • E-sports
    • Sports Campaigns
    • Sport and Technology
    • Sports Audiences
    • Developing a Social Media Sports Campaign
  • Study resources

    • Instructional methods

      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Podcasting/Lecture capture
      • Web links
    • Print materials

      • Welcome letter

Equivalent subjects

You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-MDA30001
  • SWI-ADV308


You must have completed four (4) subjects before starting this subject.

Special requirements

No special requirements

This subject explores the nexus between sports, advertising and media. Students will gain an understanding of how sport and advertising function, how they operate in the broader context of television and social media, and the ways in which they impact on ideas of race, nation, audience and merchandising. Students will investigate how social media enables fan engagement with sporting organisations, sports stars and each other, and the implications of this engagement for advertising and sponsorship. The subject will also equip students with the tools necessary to analyse and create a social media sports campaign.

  • — Social Media Sports Platform (15%)
  • Analysis Task — Social Media Sports Campaign (35%)
  • Assignment — Social Media Sports Campaign (50%)

Related degrees

undergraduate SWI-BUS-DEG-2018

Bachelor of Business

  • Bachelor of Business Core Subjects
  • Major in Advertising (this Major is currently in teach-out)
  • Major in Economics
  • Major in Finance
  • Major in Information Systems
  • Major in Marketing
  • Co-Major in Advertising (this Co-Major is currently in teach-out)
  • Co-Major in Economics (for Finance students)
  • Co-Major in Economics (not for Finance students)
  • Co-Major in Finance (cannot be taken with the Finance or Economics Major)
  • Co-Major in Finance (for Economics students)
  • Co-Major in Information Systems
  • Co-Major in Marketing (cannot be taken with the Marketing Major)