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Undergraduate | SWI-MKT30016 | 2023
Marketing Strategy and Planning
Develop your own marketing action plan by drawing on established marketing theories. You’ll write up an associated budget utilising frameworks that measure progress and performance.
Consider everything from pricing to distribution and branding.
- Study method
- 100% online
- Assessments
- 100% online
- Start dates
- 27 Feb 2023
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
HECS-HELP and FEE-HELP available
Marketing Strategy and Planning
About this subject
Students who successfully complete this subject will be able to:
- Develop strategies and research-based responses to address real world issues and problems using relevant decision making theories and frameworks.
- Analyse and synthesise information from diverse sources relating to the global competitor environment and global customer base for an organisation.
- Prepare an integrated and comprehensive marketing plan and associated budget to meet a company’s overall mission.
- Apply teamwork knowledge and skills in effective collaboration across a range of activities and contexts.
- Introduction to marketing strategy and planning
- Conducting a detailed situation analysis including industry and market analyses
- Linking planning with strategic development: Setting marketing objectives
- Developing strategic competitive advantage
- Customer profiling, targeting and positioning
- Developing product, brand, pricing, distribution and marketing communication strategies
- Frameworks to measure progress and performance
- Control and implementation of the marketing plan
This subject aims to develop an understanding of the essential elements of marketing strategy, such as strategy formulation, planning, implementation and control in the contemporary business environment. This subject also aims to develop a student's analytical and creative skills in applying strategic decision-making frameworks to particular offerings, and to prepare a comprehensive strategy and plan that delivers the desired business outcomes. To design an effective marketing strategy to create and sustain superior performance, students will research, analyse and synthesise critical information from diverse sources. Students will apply these skills and knowledge into practical, realistic and dynamic global environments.
- Marketing plan - Group (30-50%)
- Case Study - Individual (20-30%)
- Portfolio - Individual (30-40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- 19
- Times Higher Education Ranking 2024:
- 14
Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
one of
SWI-MKT20025 (Not currently available)
SWI-MAR210 (Not currently available)
and one of
SWI-MKT10007 (Not currently available)
MON-MAR11 (Not currently available)
SWI-MAR110 (Not currently available)
GRF-MKT103-Introduction to Marketing (no longer available)
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
SWI-MKT30013 (Not currently available)
SWI-MAR331 (Not currently available)
Others
Students must have completed 175 Credit Points (14 subjects) and, MKT10007 (or AVA10004) and MKT20025.
Additional requirements
No additional requirements
Study load
0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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