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Undergraduate | SWI-MKT30016 | 2023

Marketing Strategy and Planning

Develop your own marketing action plan by drawing on established marketing theories. You’ll write up an associated budget utilising frameworks that measure progress and performance.

Consider everything from pricing to distribution and branding.

Study method
100% online
100% online
Start dates
27 Feb 2023
Entry requirements
Prior study needed
13 weeks

HECS-HELP and FEE-HELP available

Marketing Strategy and Planning

About this subject

  • Students who successfully complete this subject will be able to:

    1.  Develop strategies and research-based responses to address real world issues and problems using relevant decision making theories and frameworks.
    2. Analyse and synthesise information from diverse sources relating to the global competitor environment and global customer base for an organisation.
    3. Prepare an integrated and comprehensive marketing plan and associated budget to meet a company’s overall mission.
    4. Apply teamwork knowledge and skills in effective collaboration across a range of activities and contexts.

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

one of

  • SWI-MKT20025 (Not currently available)

  • SWI-MAR210 (Not currently available)

and one of

  • SWI-MKT10007 (Not currently available)

  • MON-MAR11 (Not currently available)

  • SWI-MAR110 (Not currently available)

  • GRF-MKT103-Introduction to Marketing (no longer available)

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • SWI-MKT30013 (Not currently available)

  • SWI-MAR331 (Not currently available)


Students must have completed 175 Credit Points (14 subjects) and, MKT10007 (or AVA10004) and MKT20025.

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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