Your upfront cost: $0
- 30 Aug 2021
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Students who successfully complete this subject will be able to:
- Apply relevant frameworks to the analysis and synthesis of various data and trends.
- Use research findings to generate insights and devise strategic implications.
- Analyse and interpret consumer and market based trends to inform strategies.
- Demonstrate creative thinking in the interpretation of data and trends.
- Communicate professionally and function effectively as an individual or as an effective member of a team.
- Defining insights
- Understanding key insight frameworks
- Trend forecasting and tracking
- Visualising and communicating insights
- Translating insights to ideas
- Understanding cultural influences
- Evaluating insights
- Linking insights to strategic decisions
You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
You must have successfully completed the following subject(s) before starting this subject:
Students must have completed 150 Credit Points (12 x subjects) in addition to MKT20019.
No special requirements
This subject aims to introduce students to the insight generation process. This is a key skill for marketers due to the exponential growth in availability of data from various sources, such as digital platforms, becoming a prevalent part of the marketing landscape. This subject introduces students to key methodological frameworks that can be used to analyse and synthesise information from various data sources. Through the insight generation process students will be able to develop marketing intelligence that can be used to inform marketing and business strategies. This subject provides training in and encourages the use of creative thinking to tackle business problems.
- Tests - Individual (15-25%%)
- Research portfolio - Individual (35-55%%)
- Research report - Individual (30-40%%)
Current study term: 29 Aug 21 to 28 Nov 21
Check the learning management system (LMS) of your university for textbook details.