Subject details

  • Topics
    • Use of and value of analytics in Business divisions, management functions, different management levels, performance management
    • Business rules vs business data requirements
    • Marketing analytics, financial analytics, sports analytics, geospatial analytics, security analytics, health analytics, SNA, etc.
    • Multi-platform analytics (mobile, cloud, ERP)
    • Data visualisation, dashboard design, storyboarding with analytics
    • Data-driven decision making vs Intuitive decision making
    • Introduction to advance analytics: Predictive, Prescriptive, CI, sentiment analytics, geospatial analytic
    • Forecasting and predictive analytics, scenario planning
    • Fast data, data lake, social media data, open data
  • Study resources
    • Instructional Methods
      • Chat Rooms
      • Disscusion forum/Discussion Board
      • E-Portfolios
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Leacture capture
      • Standard Media
      • Streaming Multimedia
      • Web links

Students who successfully complete this subject will be able to:

  1. Demonstrate an understanding of the critical roles of business analytics in various organisational contexts
  2. Synthesise and develop appropriate business solution scenarios using appropriate analytics and visualisation techniques
  3. Analyse business problems and define the data requirements and business rules associated with the data-driven problem-solving approaches
  4. Demonstrate critical thinking and problem solving
  5. Communicate effectively as a professional and function as an effective leader or member of a diverse team.
  • Assignment 1 - Individual/Group (100%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

Entry Requirements

You must have successfully completed the following subject(s) before starting this subject:

Special requirements

No special requirements

This subject aims to develop and enhance students’ conceptual and practical understanding in Business Analytics in a business context. Students will have an opportunity to immerse themselves in a problem-solving activities requiring lateral and critical thinking by exploring Big Data, considering and applying the appropriate analytic techniques and/or tools, and approach an organisational problem through data-driven decision making process.

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